Reform and Practice Path of Ideological and Political Teaching in College Network Marketing Course
Download PDF

Keywords

Network live marketing
Course teaching
Ideological and political transformation

DOI

10.26689/erd.v6i5.7262

Submitted : 2024-05-23
Accepted : 2024-06-07
Published : 2024-06-22

Abstract

With the proposal of the fundamental task of “cultivating morality and cultivating people”, ideological and political education in colleges and universities has ushered in a new wave of reform. In this context, ways to promote the continuous improvement of the ideological and political level of college students and cultivate their cultural literacy have become one of the teaching problems of colleges, universities, and teachers. In this regard, this article briefly analyzes the connotation of ideological and political teaching of network marketing, hoping to provide readers with some valuable reference.

References

Xu LJ, 2022, Research on the Path of Marketing Teaching from the Perspective of “Curriculum Ideology and Politics”. Data, 2022(6): 165–167.

Cui Y, 2022, Practice of Ideological and Political Teaching Reform of “Network Marketing” Course. Market Outlook, 2022(15): 179–181.

Song G, 2022, Discussion on Marketing Teaching Reform under Curriculum Ideological and Political Concept. East China Science and Technology, 2022(6): 49–51.

Cui Y, 2022, Practice of Ideological and Political Teaching Reform of Network Marketing Course. Market Outlook, 2022(15): 179–181.

Yan X, 2020, Exploration on Ideological and Political Teaching Reform of “New Media Marketing” Course. International Education Forum, 4(1): 4–5.

Shi XJ, 2022, Practice and Reflection on Ideological and Political Teaching of Network Marketing Course. Qiaoli Teacher, 2022(5): 73–75.

Long X, 2022, Exploration on Ideological and Political Reform of Online Marketing Course from the Perspective of New Media Literacy. Today, 2022(15): 75–76.

Tai ZB, 2023, Exploration of Ideological and Political Teaching Design of “Network Marketing” Course. Jilin Education, 2023(5): 79–81.

Wei C, 2020, Research on the Teaching Plan of the “New Media Operation Technology” Course in Higher Vocational Colleges based on the Ideological and Political Concepts of the Course. Science and Fortune, 2020(34): 366.

Zou Q, 2023, Research on Ideological and Political Teaching Reform of Marketing Major Course in Higher Vocational Education. Modern Vocational Education, 2023(14): 46–49.

Liu J, 2022, Research on Marketing Teaching Model of Secondary Vocational Schools based on Curriculum Ideology and Politics. Avant-garde, 2022(6): 112–114.

Zou Q, 2023, An Analysis on the Ideological and Political Path of Marketing Curriculum. Modern Commerce and Trade Industry, 44(16): 241–243.

Zhao YL, 2023, Research on Ideological and Political Practice Path of Marketing Major Courses in Universities. Shanghai Commerce, 2023(5): 178–180.

Liu H, 2022, Research on Ideological and Political Practice of Marketing Courses in Higher Vocational Colleges. Business Situation, 2022(27): 137–139.

Zhao Y, 2023, Discussion on Marketing Teaching Reform under Curriculum Ideological and Political Philosophy. Wine, 2023(14): 245–247.