A Study on the Communication Strategy of the Image of Dabu in Zhuang Folk Stories under the Background of the New Era
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Zhuang folktales
Female image
Communication strategy



Submitted : 2024-01-28
Accepted : 2024-02-12
Published : 2024-02-27


A Piece of Zhuang Brocade (Yi Fu Zhuang Jin) is a highly representative folk tale of the Zhuang people in Guangxi. The image of the heroine, Dabu, embodies the indomitable pursuit of happiness and the sacrificial spirit of dedication among the Zhuang people, showcasing the unique charm of Chinese traditional folk culture. In the context of the new era, the dissemination and development of Dabu’s image present both opportunities and challenges. Therefore, it is necessary to follow current trends, adhere to the themes and aesthetics of the times, seek ways to highlight Dabu’s character traits and cultural expression, and seize the opportunity to integrate modern elements and culture to promote the exemplary image of Zhuang women.


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