Keywords
Higher vocational tourism management
Yellow River culture
Study tour
Modular course
Submitted : 2026-06-20
Accepted : 2026-07-05
Published : 2026-07-20
Abstract
The deepening of the cultural tourism integration strategy and the construction of the Yellow River National Cultural Park have provided new opportunities for the development of study tour courses in higher vocational tourism management majors. At present, the study tour courses in higher vocational colleges are faced with dilemmas such as vague positioning, scattered modules, outdated content, single teaching methods, and weak teaching staff, which make it difficult to meet the urgent demand of the industry for “culture + skills” study tour talents. Based on experiential learning, professional competence-oriented and modular teaching theories, this study puts forward a course development path guided by the principles of “culture-led, competence-oriented, module-integrated and experience-oriented”. It aims to solve the current difficulties in course development and realize the in-depth integration of Yellow River culture inheritance and tourism talent training.
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