Keywords
Xinjiang
Film and television cultural industry
Industrial upgrading
International communication
Submitted : 2026-05-04
Accepted : 2026-05-19
Published : 2026-06-03
Abstract
With the in-depth advancement of the Belt and Road Initiative, the film and television cultural industry has embraced new development opportunities. Under this background, how to seize the development opportunities under the Belt and Road vision has become an urgent issue for Xinjiang’s film and television cultural industry in its transformation and development. This paper expounds the strategic opportunities brought by the Belt and Road Initiative to Xinjiang’s film and television cultural industry, and discusses the upgrading paths and international communication strategies of the industry. It aims to promote the high-quality development of Xinjiang’s film and television cultural industry, help spread Chinese culture to countries along the Silk Road through film and television carriers, boost the exchanges and mutual learning of civilizations among countries along the route, and highlight the pluralistic and integrated cultural charm and contemporary vitality of Xinjiang.
References
Li ZH, Dong LZ, 2025, The Upgrade of Xinjiang’s Film and Television Cultural Industry and International Communication Strategies from the Perspective of the Belt and Road Initiative. Film Studies, 02: 22–32.
Hou ZS, 2024, Dilemmas and Countermeasures of Foreign Copyright Trade of Chinese Film and Television Enterprises Under the Belt and Road Initiative. Journal of Xihua University (Philosophy & Social Sciences), 43(05): 99–110.
Sun TW, 2024, Dilemmas and Countermeasures of Chinese Film and Television Drama International Communication from the Perspective of the Belt and Road Initiative. West China Broadcasting TV, 45(01): 128–131.
Wang J, 2023, Research on International Communication Strategies of Chinese Online Film and Television Platforms to ASEAN Under the Belt and Road Initiative: Taking iQIYI as an Example. Communications & Copyright, 13: 46–49.
Feng XB, 2022, Development and Thinking of Shandong Film and Television Dramas Under the Belt and Road Initiative. Journalism & Communication, 21: 106–108.
Lu Y, Yu Y, 2021, Research on the Development of Local “Film & Television + Culture and Tourism” Under the Belt and Road Initiative. Home Drama, 17: 172–173.
Zhong YB, 2020, Research on the Development of Film and Television Cultural Industry Under the Belt and Road Initiative: From the Perspective of Cultural Strength. Journal of Beijing Institute of Graphic Communication, 28(11): 126–128.
Zhao F, 2020, Research on Influencing Factors of Chinese Film and Television Products Export to Central Asia Under the Belt and Road Initiative, thesis, Zhejiang University of Media and Communications.
Li YZ, 2019, Research on New Media Boosting Film and Television Cultural Communication Strategies Under the Belt and Road Initiative. Public Communication of Science & Technology, 11(12): 167–169.
Li ZL, 2019, Paths of Big Data Supporting Film and Television Communication Under the Belt and Road Initiative. Youth Journalist, 15: 87–88.
Xu WJ, 2019, Research on the Implementation of Government Film and Television Cultural Industry Policies in China Under the Belt and Road Initiative, thesis, Shenyang Normal University.
Zheng L, 2019, New Opportunities for the Development of Henan Film and Television Media Industry Under the Belt and Road Initiative. Journalism Lover, 04: 72–74.
Zhang YZ, 2019, Research on Strategies to Improve the International Competitiveness of China’s Film Industry Under the Belt and Road Initiative. Film Review, 03: 68–71.
Nie T, 2018, Research on the Development and Communication of “Film and Television Army of Shaanxi” Under the Belt and Road Initiative. Home Drama, 18: 114–115.
Yao AH, 2018, On the Impact of the Belt and Road Initiative on Cross-Cultural Film and Television Communication. Public Communication of Science & Technology, 10(11): 180–181.