Keywords
Mainstream values
Journalism education
Submitted : 2026-01-13
Accepted : 2026-01-28
Published : 2026-02-12
Abstract
Digital media has profoundly transformed the ecology of news production and dissemination, and short videos have become a high-frequency scenario in the practical teaching of journalism majors in colleges and universities. How to systematically embed mainstream values into the entire process of curriculum objectives, content, methods, and evaluation in classrooms driven by technology and traffic logic is the key for colleges and universities to cultivate the social responsibility and professional ethics of journalism talents. Referring to the university-level journalism and cultural textbook system, this paper focuses on the teaching pain points and value deviation risks of the short video production course, constructs a value-oriented curriculum objective, integrated teaching design, project-based evaluation, and collaborative education mechanism, and proposes operable paths, aiming to provide a practical paradigm for the curriculum-based implementation of value education in journalism majors.
References
Guo X, 2024, Value Reconstruction and Practice of Journalism Education in the Digital Media Environment. Journalism Research, 45(4): 132–140.
Fan C, 2024, Research on the Transmission Mechanism of Mainstream Values in Short Video Teaching. China Educational Technology, 45(5): 98–105.
Yang W, 2023, Innovation in Value Cultivation in Journalism Education in the Digital Age. Journal of International Communication, 45(4): 120–128.
Liu W, 2023, Research on Content Production Strategies of News Comment Short Videos in the Media Convergence Context—Taking the News Comment Short Video Column “Minyan Wangyu” as an Example. Southeast Communication, 9: 30–32.
Wang Y, Zhang W, 2024, Research on the Path of Cultivating College Students’ Values in the New Media Context—Taking Short Video Media as an Example. Journal of News Research, 15(6): 182–184.
Chen Y, 2024, Research on the Image Shaping Strategy of National Teams in China from the Perspective of Media Ritual—Taking the Hangzhou Asian Games as an Example. The 2nd Shaanxi Sports Science Conference, Shaanxi.
Kang J, 2024, An Analysis of the Approaches to Cultivating Middle School Students’ Moral Values in the Short Video Era. Advances in Education, 14(12): 371–375.
Qiu D, 2023, Research on the Strategies of Disseminating Core Values Among College Students Through Short Videos. Journal of News Research, 14(14): 176–178.
Sha X, Fang M, 2023, Symbolic Presentation of Short Video Reports on the Beijing Winter Olympics from the Perspective of Media Ritual—Taking the Douyin Accounts of Three Central Media as Examples. Advertising Panorama, 3: 157–159.
Ling J, 2023, Research on the Negative Impact of Short Video Pan-Entertainment on College Students’ Values and Countermeasures, thesis, Southwest University.
Pan Q, 2023, Research on the Narrative Strategies of Data Journalism—Taking Caixin’s “Digital Talk” as an Example. Media, 4: 60–62.
Chen J, 2024, Research on the Practical Teaching Logic of Core Courses in Journalism Majors in the Intelligent Media Era. Media Forum, 7(16): 80–82.
Sui S, 2023, Research on the Communication Strategies of Mainstream Media on Short Video Platforms—Taking the Douyin Account of “Sichuan Observation” as an Example, thesis, Yantai University.
Li X, 2022, Research on the Development of Short Videos by Traditional Mainstream Media in the Context of Media Convergence—Taking Dahe Newspaper’s “Yushipin” as an Example, thesis, Henan University.
Song Y, 2023, Research on the Communication Strategies of CCTV News’ Official Douyin Account Under the New Media Event Theory, thesis, Beijing Institute of Graphic Communication.