Keywords
Universities and colleges
Cross-border e-commerce
Teaching application
Submitted : 2025-06-28
Accepted : 2025-07-13
Published : 2025-07-28
Abstract
With the progress of society and the development of science and technology, generative artificial intelligence, represented by Chat GPT, is gradually being used in various fields of social production and life due to its “human-like” functions in copywriting, video generation, and other aspects. Applying artificial intelligence to cross-border e-commerce is not only an important means to better promote economic development but also an effective way to achieve industrial transformation and upgrading. This undoubtedly poses higher new requirements for the abilities and qualities of professionals in cross-border e-commerce. Therefore, this paper elaborates on the significance and paths of the application of artificial intelligence technology in cross-border e-commerce education, and proposes some safeguard measures for the application of artificial intelligence technology in cross-border e-commerce education, aiming to further promote the reform of cross-border e-commerce professional education in universities and colleges, for reference only.
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