Abstract: Rural e-commerce has made remarkable achievements in driving the poor areas to change the mode of economic development, optimize the industrial structure, help the poor farmers to find jobs and start businesses, and achieve income increase, which has become a new engine for poverty relief in the current poor areas. This paper summarizes the poverty reduction effect of rural e-commerce, analyzes the current factors restricting the poverty-relief work of the e-commerce, and on this basis, puts forward some countermeasures and suggestions on how to solve these difficulties.