An Exploration of the Artistic Nature of Contemporary Chinese Character Posters
Download PDF
$currentUrl="http://$_SERVER[HTTP_HOST]$_SERVER[REQUEST_URI]"

Keywords

Semiotics
Chinese character posters
Artistic expression
Contemporary

DOI

10.26689/erd.v7i3.10079

Submitted : 2025-03-04
Accepted : 2025-03-19
Published : 2025-04-03

Abstract

This article explores the artistic characteristics of contemporary Chinese character posters from the perspective of Roland Barthes’ semiotics. In the process, the method of work exposition and case analysis is used, and the artistic interpretation is combined with historical, social and cultural factors. Through analysis, it is concluded that Chinese character design is the “content symbol” of posters, Chinese character posters are the “visual representation” of Chinese aesthetic paradigms, and the contemporary artistic expression of Chinese character posters. The article proposes that Chinese character posters will exist and develop as independent works of art in the Chinese design environment. Chinese character posters will also become an important link between China’s cross-cultural communication and Chinese character culture, integrating multiple factors such as culture, art, concepts, and politics.

References

Bourdieu P, 1993, The Field of Cultural Production. Polity, 29–73.

MacIntosh-Murray A, 2007, Poster Presentations as a Genre in Knowledge Communication. Science Communication, 28(3): 347–376.

Hewitt J, 2007, Designing the Poster in England, 1890–1914. Early Popular Visual Culture, 5(1): 57–70.

He J, 2023, Exploration of the Design Form of Contemporary Art Exhibition Posters. Beauty and Times (Part 1), 2023(10): 74–78.

Deng Z, 2024, Functional Interpretation of the Official Poster of the 2024 Paris Olympic Games. Sports Boutique, 43(7): 76–79.

Wei X, 2023, The Historical Evolution of Movie Poster Design Forms. Popular Literature and Art, 2023(8): 52–54.

Barthes R, 2020, Semiotic Aesthetics. Liaoning People’s Publishing House, Liaoning, 58.

Zhou J, 2020, Semiotic Theory and Characteristics of Chinese Characters. Educational Media Research, 2020(1): 49–52.

Wang B, Li M, 2022, Penetration of Chinese Elements in Jin Daiqiang’s Poster Design Works. Footwear Technology and Design, 2(7): 110–112.

Zhu L, 2020, Semiotic Perspective on the Beauty of Chinese Characters. Journal of School of Literature, Nanjing Normal University, 2020(4): 91–98.

Zhang Y, 2023, Application of Blank Art in Poster Design. Tiangong, 2023(23): 57–59.

Barthes R, 2020, Semiotic Aesthetics. Liaoning People’s Publishing House, Liaoning, 35.

Zhou X, 2023, Research on Visual Culture in Contemporary China. Social Sciences Academic Press, Beijing, 26.

Li X, 2020, Modern Font Posters in the Context of Chinese Character Culture. Art Sea, 2020(5): 68–69.

Zhang A, 2020, Exploration on the Design Origin of the Transformation of “Form and Meaning” of Chinese Character Posters. Hunan Packaging, 35(4): 14–16 + 28.