All industries and fields are moving towards digital transformation, and the construction industry is also developing in the direction of digital construction. Building information modeling (BIM) technology is not only a key force to achieve digital construction but also provides new possibilities for innovation and entrepreneurship, and is an important starting point for the transformation and development of the construction industry. This paper aims to explore the practice of the integration of entrepreneurship and innovation in BIM technology application courses in colleges and universities, reform the talent training mode for engineering management professionals, and take BIM technology as a starting point by integrating entrepreneurship and innovation education into BIM course teaching, strengthening the integration of specialized innovation and innovation, strengthening the construction of BIM professional associations, deepening school-enterprise cooperation, and building a “BIM+ entrepreneurship and innovation” faculty team. To promote the integration of innovation and entrepreneurship education and BIM courses, improve students’ scientific research and practice ability and level, and cultivate senior application-oriented talents with strong innovation and practice ability to meet the needs of social development.
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