Keywords
Yichang
Cultural tourism
SWOT
Submitted : 2024-11-23
Accepted : 2024-12-08
Published : 2024-12-23
Abstract
The Yichang section of the Three Gorges of the Yangtze River boasts abundant cultural resources and historical heritage. Thorough exploration and development of these cultural tourism resources, combined with the creation of a unique cultural tourism identity for this section, can not only invigorate the development of the region’s tourism industry but also contribute significantly to cultural preservation and transmission. This study examines the development and current state of cultural tourism in the Three Gorges of the Yangtze River, focusing specifically on the Yichang section. Using the SWOT analysis method, it offers an in-depth analysis and proposes suggestions for cultural tourism development in this area, aiming to provide a reference for future tourism development strategies in the region.
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