The Necessity and Implementation of the Entrepreneurship Management Platform Course Framework under the New Normal

Abstract

Abstract: Regardless of economic development, the transformation of marketing methods and the needs of a university’s own development requires the establishment of an Entrepreneurship Management platform course. From the perspective of economic development, after satisfying rigid demands, many people’s needs tend to be niche; from the marketing perspective, the era of e-commerce has arrived; and from the perspective of the university’s own transformation, there is an urgent need to reform economic management majors and improve the quality of teaching. In the construction and implementation of the Entrepreneurship Management platform curriculum framework, the following must be critically considered: the selection of students, the curriculum, the allocation of teachers, the innovation of management systems, the provision of teaching hardware and the support and cooperation of the government and society.