Keywords
Transformation and development
Human resource management
SWOT
Submitted : 2024-04-02
Accepted : 2024-04-17
Published : 2024-05-02
Abstract
This study analyzes the current situation and challenges of Nantong University amid the rapid development of higher education, addressing aspects such as faculty structure, administrative management efficiency, and promotion mechanisms. Through questionnaire surveys and field research, coupled with SWOT analysis and various theoretical methods, a comprehensive analysis was conducted on Nantong University’s internal and external environment. The study proposes an improved comprehensive development strategy and implementation measures, which include updating management concepts, strengthening professional training, optimizing employment conditions, and improving salary systems. Ultimately, this study provides practical strategies for human resource management and the transformational development of Nantong University and other local comprehensive universities.
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