Keywords
Digital transformation
Whole industry chain
Rural revitalization
Submitted : 2024-01-26
Accepted : 2024-02-10
Published : 2024-02-25
Abstract
Guangdong Supply and Marketing Cooperative serves as an important institution for the “Three Rural Areas” in the Guangdong-Hong Kong-Macao Greater Bay Area. Its digital transformation and optimization serve as powerful supports for rural revitalization. This paper systematically reviews the main practices and effectiveness of the digital transformation within the Guangdong Supply and Marketing Cooperative. It also analyzes the current development dilemmas faced in the construction of digital supply and marketing. Additionally, it proposes targeted solutions, including building a big data resource base, optimizing the digital supply and marketing cloud platform, developing digital public-type agricultural social service applications, establishing a new model of rural e-commerce, enhancing the traceability management system for agricultural products, and strengthening the construction of the digital human resources system. These proposals aim to further promote the strategy for revitalizing the countryside.
References
Li B, Guo K, 2021, An Analysis of Supply and Marketing Cooperatives’ Participation and Service in Rural Revitalization. China Cooperative Economy, 2021(Z1): 116–117.
Tang R, Ye T, Meng N, 2023, Historical Evolution, Internal Logic and Realization Path of Supply and Marketing Cooperatives in Assisting Rural Revitalization. China Circulation Economy, 37(1): 3–11.
Song S, Luo G, 2023, Research on Agricultural Products E-Commerce Mode of Supply and Marketing Societies under the Mode of Integration of Three Societies – Based on the Empirical Evidence of Supply and Marketing Societies in Cangou Township. Mall Modernization, 2023(22): 16–18.
Xu C, 2023, Rural Revitalization Background Relying on the Supply and Marketing Society System of Agriculture, Culture and Tourism Fusion Development Path Research – Take Nanxun District as an Example. Farm Economic Management, 2023(10): 30–32.
Wang J, 2023, Research on the Influence Effect and Mechanism of Digital Economy on Rural Residents’ Income under the Background of Rural Revitalization. Academic Journal of Business Management, 5(9) 116–124. https://doi.org/10.25236/AJBM.2023.050918
Zhong J, Lin T, 2022, Challenges and Countermeasures for the Integration of Digital Village Construction and Modern Agriculture. The Frontiers of Society, Science and Technology, 4(4): 16–24. https://doi.org/10.25236/FSST.2022.040404.
Liu S, 2023, Reconstructing the Supply and Marketing Society Industry Chain: Digital Intelligence to Empower the “Three Rural” Economy. Enterprise Management, 2023(2): 113–115.
Zeng Y, Song Y, Lin X, et al., 2021, Ruminations on Some Issues of Digital Village Construction in China. China Rural Economy, 2021(4): 21–35.
Jing X, 2023, Pudong Supply and Marketing Federation: Comprehensively Promoting Digital Transformation and Continuously Assisting Rural Revitalization. Shanghai State Capital, 2023(6): 62–66.
Meng W, Zhang G, Zhao F, 2023, Digital Economy Empowers Rural Revitalization: Influence Mechanism and Spatial Effect. Research on Financial Issues, 2023(3): 32–44.
Ding B, Wang Y, 2024, Current Status and Future Outlook of China’s Agricultural Digitization Research Based on Knowledge Mapping. Intelligent Agriculture Guide, 4(1): 19–22.
Liu S, Li M, 2023, Theoretical Connotation and Practical Path of Accelerating the Construction of a Strong Agricultural Country. Theoretical Vision, 2023(1): 53–58.
Ye M, 2022, Accelerating the Construction of Digital Supply and Marketing to Enhance the Service Efficiency of Linking and Bringing Farmers. China Cooperative Economy, 2022(7): 40–43.
Huang H, 2022, Analysis on the Development of Cold Chain Logistics of Agricultural Products in Guangdong Province. China Storage and Transportation, 2022(6): 194.
Yang M, 2024, “832 Platform” Cumulative Sales Exceed 50 Billion Yuan. Farmers Daily, 2024-01-18(002).
Ruan J, Liu T, Feng X, et al., 2020, Digital Agricultural Operation and Management: Key Issues, Methodology and Demonstration Project. Management World, 36(8): 222–233.
Yao M, Zhao J, Yang Y, 2023, Research on the Performance of Digital Inclusive Finance in Supporting the Development of “Three Rural Areas” under the Perspective of Rural Revitalization. Finance Theory and Practice, 2023(8): 75–85.
Ke K, Wu L, He Y, 2023, Study on the Realization Path of Value Recreation of Rural Supply and Marketing Cooperatives Embedded in Digital Technology under the Perspective of Rural Revitalization. Journal of Guiyang College (Social Science Edition), 18(3): 61–68.
Cheng Y, 2021, Constructing Talent Cultivation System for Supply and Marketing Cooperatives under New Situation. Finance and Economics, 2021(34): 187–188.
Yu X, Zhang D, 2023, Value Extension and Development Direction of Cultivating High-Quality Farmers under the View of Digital Labor. Agricultural Economy and Management, 2023(6): 96–106.