Keywords
Incentive
Emotional identity
Submitted : 2023-05-29
Accepted : 2023-06-13
Published : 2023-06-28
Abstract
Amazon’s internal and external environments were analyzed using PEST and SWOT models. Taking into account of relevant literature on strategic human resource management (SHRM) and models like the Harvard model and the human resource management/industrial relation (HRM/IR) model, the reasons for Amazon’s employee high turnover rate were analyzed. In this paper, several solutions to this issue are indicated, including improving incentive policies and organizing training. At the end of this paper, my personal experiences and the lessons learned throughout the course are summarized.
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