Keywords
Enterprise
Brand management
Marketing
Submitted : 2023-03-26
Accepted : 2023-04-10
Published : 2023-04-25
Abstract
Under the new economic situation, the previous marketing concept of “good wine needs no bush” is now applicable to the operation and development of modern enterprises. Therefore, enterprises must actively innovate marketing concepts and pay adequate attention to brand management. Only in this way can enterprises develop sustainably in a highly competitive market environment. We explore and analyze the significance and existing problems of enterprise brand management marketing under the new economic situation and put forward a marketing path in hope that this research will contribute to the development of enterprises.
References
Zhang C, Li T, 2022, Research on Enterprise Brand Ecological Management Model Based on Customer Perceived Value. China Business Theory, 2022(09): 38–40.
Hu Y, 2021, Talking About the Brand Management Strategy in the International Marketing of Chinese Enterprises. Business Exhibition Economy, 2021(21): 39–41.
Liu T, 2021, Marketing and Innovation Strategy Analysis of Brand Management Strategy. Inner Mongolia Coal Economy, 2021(03): 95–96.
Liu L, 2020, Analysis and Thinking on the Marketing Management Concept and Brand Management Activities of Chinese Enterprises. China Business Theory, 2020(13): 51–52.
Yang L, 2020, Research on Corporate Brand Management Under the Background of Strategic Transformation, thesis, Shanghai University of Finance and Economics.
Zheng Y, 2021, Discussion on Marketing Strategy of Enterprise Brand Management Under New Media Environment. New Marketing, 2021(3): 4–6.
Liu Y, 2021, Talking About Brand Marketing in Enterprise Marketing. Brand Research, 2021(25): 44–46.
Liu B, 2021, Discussion on Marketing Strategy of Enterprise Brand Management under the New Economic Situation. Modern Marketing, 2021(27): 60–61.
Wu L, 2021, Innovation Discussion on Enterprise Marketing Brand Strategy. China Civil Business, 2021(1): 24–25.
Shang L, 2021, Analysis of Marketing Strategy Based on Brand Management. Business Observer, 2021(33): 27–29.