The aging society has dawned on China, and the pension industry is now considered to be a sunrise industry. In 2020, the number of people over the age of 65 in Chongqing had reached more than 5.47 million. At present, the mainstream home-based care, children support, and institutional care cannot fully meet the needs of the elderly for food, housing, medical care, nursing, and entertainment. The value curve model from “Blue Ocean Strategy” is used to look for innovative, differentiated competitive strategies. Through community-sharing pension institutions, it is believed that a new model that provides lower prices and more professional medical care services for the elderly, enriches the spiritual world of the elderly with rich entertainment activities, and connects social services through an elderly studio to meet the needs of the elderly for self-realization can be introduced.
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