Marketing Analytics Case Study: Hotel Catalonia Barcelona Plaza
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Keywords

Marketing analytics
Luxury marketing
Tourism marketing

DOI

10.26689/pbes.v5i5.4381

Abstract

Imagine a scenario where Hotel Catalonia Barcelona Plaza approached a consulting company, seeking to understand its customers and improve its performance. The hotel provided its room booking records from 2015 to 2017 to the consulting company, while the consulting company collected tweets about the hotel, its customer reviews from Booking.com, and the reviews of other hotels in Barcelona. With all the data collected, the consulting company conducted an analysis to help the client hotel understand its customers and performance, and subsequently provided corresponding recommendations based on the findings.

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