Research on Digital Marketing Intelligence Innovation of Guangzhou’s Time-Honored Brands in the Era of Big Data

Abstract

Guangzhou’s time-honored brands are the image of Guangzhou City, the historical legacy of the cultural emblems of the millennium commercial capital, the bearer of the memory of “old Guangdong” over generations, and the legends inscribed in the vast era of history. It not only carries the rise and fall of the city, but also documents the awakening, rejuvenation, and development of these “gold-lettered signboards.” In this age of big data, it is not only the expectation of the older generation, but also the responsibility of the new generation to “polish” the gold-lettered signboards of time-honored brands. “Time-honored brands” have accumulated rich and priceless knowledge from their ancestors in the vast era of business history and have profound cultural legacy. The time-honored brands that have been handed down not only allow the new generation to experience and identify with the unbounded knowledge of ancient people, but also provide economic value that can ensure the survival of future generations. However, in the market tide, the development of time-honored brands is not easy; some have even vanished. Therefore, it is imperative to take action to safeguard the development of time-honored brands, helping them to revitalize and shine once again. This paper discusses the difficulties in the development of Guangzhou’s time-honored brands and provides relevant suggestions for digital intelligence marketing of these “brands.”