Study on the Strategies of the E-commerce Implementation in Binchuan Grape Industry of China——Based on SWOT Quantitative Analysis Method
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DOI

10.26689/pbes.v1i1.351

Submitted : 2021-05-11
Accepted : 2021-05-26
Published : 2021-06-10

Abstract

This study takes Binchuan County grape industry as the research point, on the basis of SWOT analysis in e-commerce grape industry resources in Binchuan County, combined with AHP quantitative analysis method, used Delphi method gives the factors weights and scores from the experts. And used the four-dimensional strategic center coordinates location of gravity, determine the strategy orientation angle. Come to conclusion that the strategies of implementation e-commerce of grape industry in Binchuan County should be opportunity type, and then put forward strategic suggestions.