Consumers’ Travel Behavior to Shopping Centers
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Shopping center
Travel behavior



Submitted : 2021-09-28
Accepted : 2021-10-13
Published : 2021-10-28


Based on the questionnaire data, this study analyzes the characteristics of Wuhu citizens’ travel behavior in shopping centers. The following conclusions are drawn: (1) the frequency of trips to shopping centers has a great correlation with consumers’ economic level and social status; (2) the time spent to purchase goods is positively correlated with the level of goods; (3) multipurpose shopping becomes the mainstream; (4) traffic becomes the primary factor for consumers to consider; (5) the availability of supermarkets and cinemas at shopping centers affect consumers’ choice of shopping centers.


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