Consumers’ Travel Behavior to Shopping Centers


Shopping center
Travel behavior




Based on the questionnaire data, this study analyzes the characteristics of Wuhu citizens’ travel behavior in shopping centers. The following conclusions are drawn: (1) the frequency of trips to shopping centers has a great correlation with consumers’ economic level and social status; (2) the time spent to purchase goods is positively correlated with the level of goods; (3) multipurpose shopping becomes the mainstream; (4) traffic becomes the primary factor for consumers to consider; (5) the availability of supermarkets and cinemas at shopping centers affect consumers’ choice of shopping centers.


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