Strategies of Supercell’s Success
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Keywords

Supercell
Game
Popular

DOI

10.26689/pbes.v4i4.2393

Submitted : 2021-07-28
Accepted : 2021-08-12
Published : 2021-08-27

Abstract

Supercell, known as video game company, that is the best at making money, had developed a value of over 10 billion dollars by running only 5 games. All of their games earned more than a billion dollars with over one billion downloads in total. There must be a lot worth studying their strategies. This paper is divided into three parts: analyzing the marketing strategies in their games and advertising, their special way of management, and how they have contributed to the company’s huge success.

References

Ilkka Paananen, 2020, 10 Learnings From 10 Years, Supercell. https://baijiahao.baidu.com/s?id=1666821376872834899&wfr=spider&for=pc (accessed on August 12, 2021).

2021, Deep Analysis of Supercell’s Achievements in 10 Years, Tencent News. https://new.qq.com/omn/20210318/20210318A0D6PS00.html (accessed on August 12, 2021).