Chinese culture has been continuously developing for 5000 years of historical development. Its traditional culture has had an impact on social development, and this traditional culture is rooted in the development of the society. The traditional Chinese culture also has certain significance for the design of modern cultural and creative works, which does not only inject vitality for cultural and creative products, but it also enhances the artistry of cultural and creative products. Therefore, based on this, this paper expounds the concept of traditional Chinese culture with cultural and creative products, analyzes the value of traditional culture in cultural and creative products, and explores how to refine and draw lessons from traditional Chinese cultural elements in the process of cultural and creative product design.
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