Apple Inc. Analysis and Forecast Evaluation

Abstract

Apple has been an American success story for quite a long time. After igniting the personal computer (PC) revolution in the 1970s and reinventing PC in the 1980s, it again brought various innovative and game-changing products, including smartphones, computers, and wearables in recent years. Its dominant product, iPhone, sparked years of massive growth and has become the biggest drive of the company’s success. Besides, with a market capitalization of more than $2T, Apple is currently the world’s most valuable company. This makes many investors interested in AAPL stock. Hence, this paper will explore whether the APPL stock is worth investing based on the analysis of its business model, SWOT analysis, and relative valuation in hope to provide some recommendations and predictions for investors.