Keywords
Xiaomi India
Distribution method
Ethical business
Submitted : 2021-07-31
Accepted : 2021-08-15
Published : 2021-08-30
Abstract
In recent years, the Indian smartphone market has grown rapidly, and Xiaomi’s expansion in this market has never stopped. However, Xiaomi India has and would face even more changes and challenges due to the impact of the COVID-19 pandemic. This paper focuses on how Xiaomi India can adhere to its ethical business practices in changes and developments that will improve its distribution layout.
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