Observation on the Expression of Regional Culture in Packaging Design
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Keywords

Packaging design
Regional culture
Value expression

DOI

10.26689/pbes.v4i3.2181

Submitted : 2021-05-19
Accepted : 2021-06-03
Published : 2021-06-18

Abstract

At present, regional culture has become the preference for many modern local brand packaging to accentuate design elements. This paper briefly introduces the concept of regional culture, linking it with Pu’er tea packaging designs, analyzes and probes into the value and significance of regional culture expression in packaging designs.

References

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Wang AT, 2021, Research on the application of regional cultural elements in packaging design. Hunan Packaging, 36(1): 40-2.

Bai Y, 2013, Research on the application of regional cultural characteristics in the packaging design of Pu’er tea. Kunming University of Science and Technology.

Hu L, Yao A, Yue X, 2021, The application of local cultural symbols in the packaging design of local products – taking Guangdong characteristic packaging as an example. Green Packaging, (3): 74-6.