Abstract
In the context of the era of big data, the cultural industry represented by media is developing rapidly and gradually becoming an important force to promote economic growth. Based on the relevant principles of Western economics, the article first analyzes how economic influence guides media activities from the perspective of media and audiences. Secondly, it explores how to promote economic and social development through media from the perspective of media's allocation of production factors, which provides a theoretical basis for scientifically understanding and understanding media economy.