Keywords
Prepared dishes
Cross-border marketing
Differentiated development
Quick-frozen dumpling
Submitted : 2026-06-16
Accepted : 2026-07-01
Published : 2026-07-16
Abstract
Taking into account the digital economy and the search for new quality productive forces, digital intelligent empowerment has become one of the most important driving forces in the prepared dishes sector in China to counteract the issue of cross-border marketing and enhance its competitive status in the international market. Quick-frozen dumplings are offered as the best export item because they are an indicator of all the export results of the industrial sector in the state due to the developed production process and the existence of a specific market segment. Case study and literature review, industry induction and case analysis of the approach to participation of prepared dishes industry in cross-border marketing by means of digital-intelligent empowerment form the basis of the current paper. It also encompasses four major weaknesses, including bad performance of digital marketing, absence of localization, failure to create a brand, and inability to reach professionals owing to the low degree of digitalization, fragmentation of information, lack of proper training, and poor relationship with the industry. The proposed five-dimensional solutions, i.e., adoption of deep tech, talent development, localization, building of a brand, and industry coordination, are rather realistic. The results offer valuable recommendations to the industry in order to operate in the world markets, develop new quality productive forces, and contribute to high-quality international development.
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