Research on the Influencing Factors and Countermeasures of China’s Sports Goods Exports

Abstract

In recent years, China’s sports goods industry has developed steadily, driven by favorable policies and consumption upgrading, with a continuously expanding industrial scale and increasing market vitality. Meanwhile, the industry is facing intensified competition and obvious structural differentiation. To address these challenges, sports goods export enterprises need to strengthen innovation, improve product quality and brand influence, optimize marketing, and cope with exchange rate and logistics costs to achieve sustainable development.