Cultural Digitization and IP Empowerment: Analysis of Commercialization Pathways and Economic Benefits of Yongchun Bamboo Weaving

Abstract

Against the backdrop of advancing digital strategies and the rise of national trend consumption, traditional craftsmanship faces new opportunities for modern transformation. Yongchun bamboo weaving, as an important cultural heritage, has been constrained by practical challenges such as fragmented production scales, insufficient product innovation, and narrow market channels. Driven by the dual forces of cultural digitization and IP empowerment, this paper primarily explores how Yongchun bamboo weaving can achieve a leap in commercial value and analyzes the economic benefits it brings. This study mainly employs literature analysis and case study methods to dissect the current state and core bottlenecks of the Yongchun bamboo weaving industry, further elucidating how cultural digitization and IP design can collaboratively facilitate the creative transformation of cultural resources and drive the economic performance of bamboo weaving-related products. Based on this, the study devises a phased commercialization implementation pathway and conducts simulated analysis and evaluation of its potential direct and indirect economic benefits. The conclusions of this study not only provide a specific roadmap for the sustainable development of Yongchun bamboo weaving but also offer valuable insights for the commercial development of similar cultural projects and the innovation of craftsmanship economic models in the digital age.