Keywords
Campsites in Guiyang
Service quality
Satisfaction
Submitted : 2026-02-09
Accepted : 2026-02-24
Published : 2026-03-11
Abstract
In recent years, driven by the dual factors of increased public health awareness and an upgraded consumption structure, the camping economy has witnessed explosive growth. However, the structural contradiction between the rapid expansion of the industry scale and the lagging service quality has become increasingly prominent. Addressing these issues, this study systematically reviews relevant literature both domestically and internationally, quantifies collected data through a questionnaire survey method, and compiles statistics on tourists’ basic information and their engagement with campsites. Subsequently, the KANO model is employed to classify service quality indicators into attributes, and the Better-Worse index analysis is utilized to further quantify the impact of each indicator on user satisfaction sensitivity, resulting in a ranking of satisfaction sensitivity. This approach clarifies which service improvements can yield the greatest increase in satisfaction.
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