Consumer Credit Decision Processes in Platform- Based Economic Environments

Abstract

In the era of digital transformation, platform-based economic environments have revolutionized the landscape of consumer credit. This paper delves into the intricate decision-making processes that consumers undergo when accessing credit through digital platforms. By examining corporate finance strategies, industry-specific dynamics, and consumer behavior, we aim to provide a comprehensive understanding of the factors influencing credit decisions in this novel context. Our analysis reveals that technological advancements, regulatory frameworks, and shifting consumer preferences are reshaping the consumer credit market, necessitating adaptive strategies from both lenders and borrowers. This study contributes to the existing literature by offering empirical insights and practical recommendations for stakeholders navigating the complexities of platform-based consumer credit.