Keywords
Rural revitalization
“Believe in the land”
Submitted : 2025-12-10
Accepted : 2025-12-25
Published : 2026-01-09
Abstract
Taking the variety show “Believe in the land” as an example, this paper analyzes the practical paths and challenges of e-commerce in rural revitalization. Through the model of “IP empowerment + omni-channel + consumer cultivation”, the program has achieved emotional drainage of agricultural products and industrial activation, but it also faces problems such as insufficient standardization, high logistics costs, uneven benefit distribution, and talent shortage. In response to these issues, this paper proposes strategies including building a standardized supply chain, optimizing the benefit mechanism, cultivating local talents, and deepening IP collaboration, aiming to promote e-commerce-assisted agriculture to shift from traffic-driven to value-empowering, and provide reference for rural revitalization.
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