Analysis of the Role of Big Data Algorithm Technology in the Construction of Tourism Culture Marketing

Abstract

Judging from the current development trend of the information age, under the influence of big data, many APPs have also been derived in the tourism industry, which have become an important tool to improve the competitiveness and sustainable development of the tourism industry. Nowadays, the development of the country is getting better and better, and there are more and more items that highlight patriotism. In terms of tourism, with the development of the times, the forms of tourism are gradually diversified, especially red tourism, which is a new type of tourism. Form, which is the embodiment of my country’s modern culture, in order to promote the better development of tourism, it is necessary to pay attention to the development of tourism culture marketing construction and other related work, which is very important for improving service quality and the competitive advantage of the tourism industry. Against this backdrop, this study takes Jinggangshan tourism as its context to examine the role of big data algorithms in shaping tourism cultural marketing. By applying big data technologies to the design of UI interactions from multiple dimensions, the research demonstrates how these technologies contribute to the construction of tourism cultural marketing and highlights the value and significance of their application.