Keywords
Family dining tables
Organic agricultural products
O2O model
Submitted : 2025-11-15
Accepted : 2025-11-30
Published : 2025-12-15
Abstract
Based on the O2O model, this study focuses on the current situation of organic agricultural product consumption for family dining tables. Through the analysis of consumers’ behavioral characteristics, it is found that health awareness, environmental awareness, price sensitivity, brand awareness and organic agricultural product awareness are the main influencing factors. This provides important references for organic agricultural product manufacturers to optimize strategies and meet consumer needs, and helps to promote the development of the organic agricultural product market under the O2O model.
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