Keywords
Cross-border e-commerce
Innovation
Operation mode
Sustainable development mechanism
Submitted : 2025-11-15
Accepted : 2025-11-30
Published : 2025-12-15
Abstract
This study investigates the mechanisms driving innovation and long-term sustainable development within China’s cross-border e-commerce operational modes. It first outlines the research background and significance, emphasizing the critical role of cross-border e-commerce in national economic growth and clarifying the study’s objectives and methodological approach. The paper then provides a comprehensive analysis of existing operational modes, examining their characteristics, current innovation practices, and associated challenges, while identifying key areas requiring further innovation. Building on this foundation, the study explores mechanisms that support sustainable development, guided by principles of market demand orientation, technological innovation, and cooperative synergy. Core components such as policy support, talent cultivation, and market expansion are analyzed, and an evaluative framework is developed to assess their effectiveness. Case study evidence further illustrates the practical application and outcomes of these mechanisms. Overall, the findings contribute both theoretical insights and actionable recommendations for enhancing innovation capacity and promoting the sustainable evolution of China’s cross-border e-commerce sector.
References
Kang X, 2020, Research on Sustainable Development Issues in China’s Cross-Border E-Commerce. Journal of Hexi University, 2020(3): 112–118.
Ma B, 2019, Exploration of Development Models and Future Trends in China’s Cross-Border E-Commerce, thesis, Jilin University.
Shao T, 2019, Analysis of Cross-Border E-Commerce Operational Modes for Traditional Foreign Trade Enterprises in China. Journal of Hubei Open Vocational College, 2019(16): 104–105.
Ding Q, Xiang Y, Gu C, et al., 2021, Research on Innovation in Cross-Border E-Commerce Platform Operational Modes. China Economic and Trade Guide, 2021(6): 99–100.
Ju H, Liu C, 2021, Research on Innovation and Development of Cross-Border E-Commerce Logistics Models. Rural Economy and Technology, 2021(6): 67–68.
Tan L, Zhang C, Guo Q, 2020, Research on Cross-Border E-Commerce Operation Mechanisms in the New Era. Reform and Opening Up, 2020(10): 4–6.
Liu Y, Liu L, 2022, Innovation Pathways for Cross-Border E-Commerce Development Models. Modern Market, 2022(23): 52–54.
Zhang X, Li W, 2020, Research on Innovative Models of Cross-Border E-Commerce Under the Belt and Road Initiative. Modern Business, 2020(7): 56–57.
Zhai J, 2020, Exploring Sustainable Innovation Mechanisms to Promote Cross-Border E-Commerce Development: A Review of “Exploring the Path of Sustainable Innovation for Enterprises”. Journal of Shanxi University of Finance and Economics, 2020(9): 130.
Hu W, 2019, Research on Cross-Border E-Commerce Operational Modes for Small and Medium-Sized Enterprises. China Small and Medium Enterprises, 2019(8): 186–187.
Wu Y, Guo Q, 2020, Research on Development Strategies for Cross-Border E-Commerce Operation Mechanisms in the New Era. Rural Economy and Technology, 2020(20): 67–69.
Chen X, 2019, Research on the Mechanism of Continuous Innovation Motivation in Innovative Cross-Border E-Commerce Enterprises. North China Business & Trade, 2019(4): 132–133.
Ma C, 2021, Research on Sustainable Development Pathways for Cross-Border E-Commerce. Modern Market, 2021(12): 32–34.
Zhang X, Jin X, 2020, Analysis of Operational Modes for China’s Cross-Border E-Commerce Platforms. Marketing World, 2020(30): 58–59.
Shi X, 2022, Exploration of Models and Operational Mechanisms for Traditional Enterprises’ Transition to Cross-Border E-Commerce. China Market, 2022(24): 186–188.