Exploration on the Current Situation and Improvement Strategies of Cold Chain Logistics Based on Public Management

Abstract

With the development of the times and the improvement of people’s pursuit of quality of life, cold chain logistics has emerged quietly. Cold chain logistics can maximize the freshness of transported products, and it has become the first choice for transportation, especially for fresh products. From the perspective of public management, this paper explores the current situation of cold chain logistics, and puts forward reasonable suggestions combined with the problems existing in the development of cold chain logistics, aiming to improve the service quality of cold chain logistics, better highlight the advantages of cold chain logistics, and provide suggestions for the development of the entire logistics industry.