Study on the Characteristics and Group Differences of Sports Consumption Structure among Residents in Lanzhou City
Abstract
This study, based on the 2020 sports consumption survey data of Lanzhou City, uses descriptive statistics and comparative analysis methods to systematically explore the internal structure of sports consumption and consumption differences among different social demographic groups in Lanzhou is 1,725.58 Chinese Yuan, accounting for 7.35% of total per capita consumption expenditure, indicating a solid market foundation. The consumption structure exhibits typical characteristics of “product-oriented consumption dominating, service-oriented consumption in its initial development, and spectator-oriented consumption lagging behind,” with sports goods consumption accounting for over half (53.61%) of the total. In terms of group differences, residents with moderate income (50,000–100,000 Chinese Yuan), high education level (undergraduate or above), young and middle-aged adults (18–59 years), and female residents make up the core driving force of sports consumption. Based on these findings, this paper proposes strategies to optimize the supply structure, implement targeted marketing, and strengthen policy guidance, aiming to provide theoretical references and decision-making support for unlocking the sports consumption potential in Lanzhou City and promoting the high-quality development of the sports industry.
References
Cai P, Wang J, 2025, Realization Mechanism and Practical Approaches for Expanding Domestic Sports Consumption: A Study from the Perspective of Synergy Between Supply-Side Structural Reform and Demand-Side Management. Journal of Beijing Sport University, 48(2): 50–66.
Chen Y, Chen L, Zhou C, et al., 2025, Consumption Scenario Innovation for Unleashing Sports Consumption Potentials: Mechanism, Pathways and Strategies. Journal of Shanghai University of Sport, 49(10): 13–26.
Zhou C, Chen Y, Liang J, et al., 2025, Construction of Theoretical Model for Enhancing Quality and Efficiency of Sports Consumption: A Grounded Theory Analysis Based on 90 Policy Texts. Journal of Wuhan Sports University, 59(4): 49–56.
Li M, Gong H, Guo Z, 2025, Boosting Digital Sports Consumption from the Perspective of Ecosystem Theory. Sports Culture Guide, 2025(10): 15–21.
Liu C, Xu J, Lu J, et al., 2025, Strategies of Digital Transformation to Promote Sports Consumption Upgrading. Journal of Tianjin University of Sport, 40(2): 188–194.
Xu Y, Chen X, 2025, Research on the Influence and Mechanism of Household Income on Sports Consumption among Chinese Residents. Sport & Science, 45(6): 3–12.
Qin Z, Xie K, Mao Z, et al., 2025, Consumption Upgrading Effect of Community Sports Facilities: An Empirical Analysis Based on Household Sports Consumption. Journal of Shanghai University of Sport, 49(10): 40–53.
Li L, Chen X, 2025, Revealing the Factors Influencing Consumers’ Emotional Feedback in Sports Consumption Scenarios-Analysis Based on Facial Expression Recognition. Sports & Science, 46(3): 23–32.
Guo X, Mei Y, Zhou S, 2025, Research on the lmpact of Appearance Anxiety on College Students Health-Oriented Sports Consumption-Mediating Effect Based on Compensatory Consumption. Sport & Science,46(4): 41–52.
Shao H, Huang H, 2025, Sports Consumption Pilot Cities Policy and its Spatial Spillover Effects Take Shanghai City as an Example. China Sport Science and Technology, 61(9): 62–72.
Ge B, Liu G, 2025, A Study on the Influence of the Policies of Pilot Cities for Sports Consumption on the Release of Residents’ Consumption Potential and Their Spatial Spillover Effects. China Sport Science and Technology, 61(2): 85–97.
Liu S, Wu Z, Wu Y, et al., 2025, Research on Entrepreneurial Effect of National Sports Consumption Pilot City Policy-Empirical Analysis Based on DlD Method. Sports & Science, 46(3): 12–22.
Yu Z, Chen G, Guo Z, et al., 2025, Configuration Effect of Sports Consumption Pilot City Policy Affecting Entrepreneurial Activity in Urban Sports and Countermeasure Thinking. Journal of Tianjin University of Sport, 40(2): 195–202.
