Research on the Impact of Green Technology Innovation by Muyuan Group on Corporate Performance

  • Xiaojie Qiu Chongqing University of Science and Technology, Chongqing, 401331, China
Keywords: Corporate performance, Green technology innovation, Livestock farming

Abstract

Against the backdrop of global climate change and tightening resource constraints, sustainable agricultural development has emerged as a central issue for countries worldwide in addressing environmental challenges. As a major agricultural nation, China’s livestock industry accounts for over 35% of the total agricultural output value, serving as a crucial pillar for ensuring national nutritional security and rural economic development. However, traditional farming models have long relied on high-density rearing, excessive use of chemical inputs, and end-of-pipe pollution control measures. These practices have resulted in greenhouse gas emissions accounting for 45% of the agricultural total, an annual generation of over 3 billion tons of livestock manure, and a resource utilization rate of less than 60%. This “high-input, high-emission, low-efficiency” development path has not only exacerbated ecological issues such as soil degradation and water eutrophication but also undermined the industry’s international competitiveness and consumer trust due to food safety hazards like antibiotic residues and heavy metal contamination. In this context, Muyuan Group has actively pursued green technology innovation to achieve simultaneous enhancement of economic and ecological benefits.

References

Guo H, Hai X, 2024, Research on the Impact of Green Innovation on Corporate Financial Performance under the Background of Dual Carbon Goals. Communication of Finance and Accounting, 2024(20): 59–63.

Miao M, 2024, The Impact of Green Innovation on the Performance of Highly Polluting Enterprises: A Case Study of HBIS Group. International Business Accounting, 2024(8): 64–67.

Zhou C, 2017, Managerial Compensation Contracts, Technological Innovation, and Corporate Performance. Science Research Management, 38(7): 9–16.

Zhai H, Gao W, Li D, et al., 2024, Local Environmental Legislation, Environmental Justice, and Corporate Green Innovation: From the Perspective of Synergy between Legislation and Justice. Audit & Economy Research, 39(1): 106–116.

Xue Y, Li F, 2025, ESG Performance, Green Innovation, and Corporate Environmental Performance. Coal Economic Research, 45(8): 66–75.

Zhang N, Qiu Y, Sun P, et al., Research on the Evaluation of the Impact of Green Technological Innovation Performance of Enterprises under the “Dual Carbon” Goals: A Case Study of Baosteel. International Business Accounting, 2024(10): 61–69.

Published
2025-11-06