Digital Dissemination and Consumption of Cultural Symbols in Lingnan’s Traditional Villages
Abstract
Ancient villages in Lingnan serve as crucial carriers of Lingnan culture. Their abundant cultural symbols now face the dual task of inheritance and innovation in the digital era. Drawing on Stuart Hall’s encoding/decoding theory, this study explores how representative cultural symbols of Lingnan’s ancient villages are digitally translated and disseminated. By analyzing specific cases, it elucidates the logic of audience interaction and consumption during the decoding of these digital cultural symbols. This study aims to offer valuable insights for revitalizing ancient village culture and informing its sustainable industrial development.
References
Guangdong Provincial Department of Culture and Tourism, 2014, Guangdong Ancient Village Identification Standards and Survey Outline.
Central Committee of the Communist Party of China, State Council of the People’s Republic of China, 2019, Outline of the Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area.
Guo P, 2015, Illustrated Book of Burial, Hualing Press, Hong Kong.
Tang J, 2020, Research on Architectural Culture Protection and Development of Foshan Ancient Villages: A Case Study of Songtang Ancient Village. Beauty & Times (Up), 2020(9): 74–76.
Huang X, 2013, A New Game: Rereading Hall’s Encoding/Decoding Theory. News and Communication, 2013(4): 143–145.
Baudrillard J, 2000, The Consumer Society, Nanjing University Press, Nanjing.
Hall S, 2000, Encoding, Decoding, China Social Sciences Press, Beijing, 353–363.
Hall S, 1980, Encoding, Decoding, China Social Sciences Press, Beijing, 128–138.
Halbwachs M, 1992, On Collective Memory, University of Chicago Press, Chicago.
Bauman Z, 2006, Society Under Siege, Jiangsu People’s Publishing House, Nanjing.
Scoble R, Israel S, 2013, Age of Context: Mobile, Sensors, Data and the Future of Privacy, Patrick Brewster Press.
