In the era of big data, data has gradually become an important asset of enterprises, and the application of big data technology has gradually become the key to the optimization of enterprise marketing management mode. Enterprises take the initiative to meet the development trend of the times, rely on big data technology to effectively process and analyze data, innovate decision-making methods and operation models, and achieve efficient marketing and fine management, which is an important way to improve their market competitiveness. Therefore, the author first analyzes the empowering role of big data technology on enterprise marketing management, and then discusses the difficulties faced by enterprise marketing management in the era of big data, and finally puts forward targeted improvement strategies, aiming to provide a reference for enterprises to innovate and change the marketing management mode.
Wang P, 2024, Dilemma and Countermeasures of Marketing Management of Small and Medium-sized Enterprises in the Era of Big Data. China Management Informatization, 27(22): 104–106.
Weng L, 2024, Research on Innovative Strategies of Enterprise Marketing Management in the Era of “Internet +.” Marketing Field, (20): 97–99.
Niu X, 2024, Research on the Application of Big Data Technology in Enterprise Marketing Management. Shopping Mall Modernization, (14): 57–59.
Cai J, Lu M, 2024, Analysis and Research on Enterprise Marketing Management Path in the Context of Internet. Shopping Mall Modernization, (09): 26–28.
Li S, 2024, Research on Agile Marketing Model in Enterprise Marketing Management in the New Era. Modern Marketing (Shangten-Nu), (05): 155–157.
Xiang Y, 2024, Analysis on Agile Marketing Model in Enterprise Marketing Management. Sales & Marketing, (09): 78–80.
Li Z, 2024, Research on the Marketing Management Model of Group Enterprises based on SWOT Analysis. Guangdong Economy, (04): 40–42.
Zhi H, 2024, Research on Enterprise Marketing Management Innovation Strategy in the Era of “Internet +.” Marketing Circle, (03): 11–13.
Li G, 2023, Research on Agile Marketing Model Based on Enterprise Marketing Management in the New Era. Proceedings of 2023 Higher Education Research Forum, Guiyang Institute of Information Science and Technology, 233–234.
Song Y, 2023, Research on Innovative Strategies of Enterprise Marketing Management in the Era of “Internet +.” Business Exhibition Economics, (13): 142–145.
Shi F, 2023, Analysis of Marketing Opportunities and Challenges in the Context of Big Data. Modern Marketing (Xunjun), (05): 159–161.
Wen Y, 2023, Analysis on Innovation Path of Enterprise Marketing Management under the Background of “Internet +.” Time-honored Brand Marketing, (05): 28–30.
Lin Y, 2022, Analysis of Agile Marketing Model in Enterprise Marketing Management under the Background of New Era. Mall Modernization, (20): 37–39.
Li M, 2022, Research on the Status Quo and Countermeasures of Marketing Management of Chinese Small and Micro Enterprises. Time-brand Marketing, (20): 30–32.
Li C, 2022, Discussion on the Construction Strategy of Enterprise Marketing Management Informatization Model in the Era of Big Data. China Management Informatization, 25(10): 101–103.