Keywords
Integrated marketing
4P marketing theory
Submitted : 2025-03-30
Accepted : 2025-04-14
Published : 2025-04-29
Abstract
With the rapid development of technology and fierce competition in the digital industry, integrated marketing plays a vital role in product promotion and sales. This article focuses on DJI OSMO Pocket 3, revealing the reasons for its fiery “out of the circle” and the problems and challenges it faces by analyzing its marketing environment and marketing strategies, to provide useful references for DJI and similar brands to expand their brand awareness and enhance their market competitiveness in the future.
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