Beautification of Chinese Architectural Images in the New Media Age
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Chinese architectural image
New media age
Image communication



Submitted : 2021-12-13
Accepted : 2021-12-28
Published : 2022-01-12


From the perspective of communication science, the communication of architectural images in the new media age has an obvious beautifying trend. Due to the differences in politics, economics, and cultural environment between China and western countries, the beautification of architectural images in China is a unique phenomenon. This study classifies the beautification of Chinese architectural images into different types in terms of image communication: audience orientation, time orientation, space orientation, and cultural orientation. By investigating and analyzing relevant cases, this study explores the beautification of Chinese architectural images in the new media age and puts forward thoughts and evaluation, aiming to better comprehend the relationship between beautification and architectural communication.


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