The Analysis of the Application of Media and Marketing beyond the Traditional Meaning in Public Administration


Public administration
Chinese context
Transcendence of tradition




Nowadays, people cannot live without media, marketing, and public administration in daily life. The interaction between media and marketing has a significant impact on government. It improves government service to residents and assists citizens in more effectively supervising government, which benefits both authorities and individuals. With society’s rapid expansion, substantial technological advancements, and the rise of new industries, public administration must adapt to the features of a new period. Transcending the traditional paradigm and reform the mode of public administration becomes a new topic for researchers in the media, marketing, and public administration domain.