Digital Innovation Strategy for Travel Agents to Combat Climate Warming


Climate warming leads to great opportunities and difficulties for travel agencies. In order to promote the development of travel agencies in the new situation, this paper studies the digital innovation strategy of travel agencies to deal with climate warming. Through in-depth interviews with 13 travel agencies, the impact of climate warming on travel agencies was discussed from multiple perspectives. Investigate the digital innovation response strategies of this group under the influence of climate warming on tourism, analyze and try to give travel agencies' digital innovation strategies to respond to climate warming. In order to provide some help for the sustainable development of travel agencies.