Keywords
Influencing factors
Weight analysis
Submitted : 2023-02-27
Accepted : 2023-03-14
Published : 2023-03-29
Abstract
At present, Guangzhou homestay industry is facing a bottleneck. Therefore, it is particularly important to analyze the factors that influence the competitiveness of rural homestays in Guangzhou, determine the evaluation system of competitiveness, and determine the weight of each factor. Based on Porter’s diamond theory, this paper analyzes and summarizes the influencing factors of homestay competitiveness, and divides the influencing factors into 5 primary factors and 34 secondary factors. The analytic hierarchy process (AHP) was used to determine the judgment matrix to form the weight results of each factor, and the results show that product characteristics account for the largest proportion among first level factors. Secondary factors such as theme creativity, personalized brand and the overall score account for a large proportion. The research results can act as a reference for the construction of competitiveness evaluation mechanism and model of local rural quality homestays.
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