For the highway and bridge construction industry, the traditional management model has been difficult to adapt to the current information management background. In recent years, in order to comprehensively improve the information management level of highway and bridge engineering, the highway and bridge industry advocates the use of emerging technologies to achieve full-cycle dynamic management of highway and bridge engineering management, and try to ensure the quality of highway and bridge engineering management while improving The efficiency of highway and bridge design management. In view of this, this article is mainly based on the background of information management, researching and analyzing the application strategy of BIM technology in highway bridge design for reference.