Application of Public Relations in the Enterprise Management
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Keywords

public relations; enterprise management
Submitted : 2019-10-14
Accepted : 2019-10-29
Published : 2019-11-13

Abstract

Abstract: Both public relations and enterprise management are born during development of commodity economy, and both of them aim at promoting the main body to realize sustainable development. Therefore, there is a very close relationship between public relations and enterprise management. Through the flexible use of public relations in enterprise management, it is helpful to innovate the concept of enterprise management and provide it with a variety of management paths, so that enterprises can greatly improve their own management level. Therefore, it is of great practical significance to study the application of public relations in enterprise management.