Integration of Fictional Archaeological Artistic Styles and Modern Brand Design: Artist Daniel Arsham’s Work

Abstract

At present, with the rapid development of the global economy and improvement of people’s life quality, demands for products are not only limited to the pursuit of practical functions. Instead, people also pursue certain ornamental values besides practical functions. Individualization also becomes an indispensable part. People’s sight enjoying demands cannot be satisfied by many conventional designs anymore. People start paying attention to the uniqueness of products. To this end, brand owners should help enhance the uniqueness of brand product design by some external resources, so as to attract more consumers. Each artist has their own typical artistic style and features. By cooperating with brands, they can bring unique artistic styles to products as well as artistic elements to improve the brand image. Therefore, more and more brands have extracted different artistic elements of artists and embody them in product design in recent years. Integration of these elements and brand design has brought great artistic effects, and the creative and innovative products motivate people’s purchase intention. In the essay, with an introduction to an American modern artist Daniel Arsham and his artistic style, namely fictional archaeological artistic style, the era background of cooperation between art and modern brands as well as their mutual integration forms are described. In the end, the research focuses on how Daniel combined fictional archaeological artistic style with different modern brands in the design and how he added modern technologies to diversify product forms.