One of the capabilities of the architecture is to respond to growing and, in some cases, varied needs of users. However, architecture and construction industry, in comparison with other sciences, have been very slow and inadequate to implement this technology despite very suitable ground for improvement. At the moment, one of the most essential discussions in this field is how to achieve qualitative understanding of construction materials. Accordingly, one of the key sections of a construction which plays a significant role in optimizing performance is shell of the building. In this article, in addition to the utilization technique of self-cleaning materials in construction industry which will result in embellishment of urban design, an attempt has also been made to present a suitable model on how to utilize these materials in order to improve the visual appearance quality of megalopolises. The technology of self-cleaning surfaces in order to increase durability and reduce costs and required time for equipment maintenance has currently become the focal point in construction industry. Now providing one answer to the question of whether will self-cleaning, purifying facades change the future of urban architecture? The main panorama of this research is to find and establish a dynamic and sustainable balance in embellishment of urban design. The necessity of research in this field as well as finding the best and most practical solution seem. To achieve all this, an analytical and descriptive research has been utilized, data has been collected by various books and national and international websites.