Scientific and Social Research https://ojs.bbwpublisher.com/index.php/ssr <p style="text-align: justify;"><em>Scientific and Social Research (SSR)</em>&nbsp;publishes papers devoted to quantitative social science research and methodology. The journal features articles that illustrate the use of quantitative methods to empirically test social science theory. The journal emphasizes research concerned with issues or methods that cut across traditional disciplinary lines. Special attention is given to methods that have been used by only one particular social science discipline, but that may have application to a broader range of areas with an ultimate goal of testing social science theory.&nbsp;</p> <p style="text-align: justify;">Its articles yield new insights into established practices, evaluate new techniques and research, examine current social problems, and bring serious critical analysis to bear on problems in the profession.&nbsp;Review chapters typically cover social processes, institutions and culture, organizations, political and economic sociology, stratification, demography, urban sociology, social policy, historical sociology, and major developments in sociology in other regions of the world. Major emphasis is placed on social policy and the solutions to serious human problems.</p> en-US info@bbwpublisher.com (ssr) info@bbwpublisher.com (it) Mon, 25 May 2026 17:08:04 +0800 OJS 3.1.2.0 http://blogs.law.harvard.edu/tech/rss 60 Psycho-Social Context Negotiation in Young Sheldon Family Conflict Discourse: An Adaptation Theory Analysis https://ojs.bbwpublisher.com/index.php/ssr/article/view/14800 <p>Conflict discourse is a common and complex linguistic phenomenon in interpersonal communication. As a typical type of conflict discourse, family conflict discourse not only has the general characteristics of conflict discourse but also presents unique interaction rules due to the particularity of kinship relations. Young Sheldon provides a high-quality corpus for the analysis of family conflict discourse with its diverse character identities and authentic daily interaction scenarios, making the relevant discourse analysis highly representative and referential. Existing studies mostly focus on the static description of strategies in family conflict discourse, yet they fail to further explore how family members dynamically adapt to each other’s psychological and social worlds through discourse choices during conflict interactions, nor do they fully reveal the actual process of relational negotiation behind such discursive practices. Based on the psychological world and social world of contextual factors in Verschueren’s Adaptation Theory, this paper conducts a micro-level dynamic analysis of family conflict discourse in Young Sheldon in four stages: triggering, escalation, intervention/transformation, and outcome. It attempts to break through the limitations of static analysis in previous studies, and also provides specific theoretical references and practical insights for understanding discursive interaction in daily family communication.</p> Wen Li, Xiaoxiao Lv Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14800 Mon, 25 May 2026 10:48:05 +0800 Research on the Constraints and Countermeasures for Low-Carbon Development of Port Logistics in Hebei under the Dual Carbon Goals https://ojs.bbwpublisher.com/index.php/ssr/article/view/14900 <p>The proposal of the “dual carbon” goals has posed stringent emission reduction requirements for China’s port logistics industry. As an important energy export hub in the Bohai Rim region, Hebei Province faces significant challenges in reducing carbon emissions from its port logistics sector due to its large total emissions and complex structure, coupled with multiple constraints in its low-carbon transition. This paper first reviews the current status of energy consumption and carbon emissions in Hebei’s port logistics sector. It then identifies five major constraints to low-carbon development: reliance on fossil fuels in the energy structure, uneven coverage of shore power facilities, insufficient depth in the application of green technologies, the need for further improvement in the policy support system, and the necessity to enhance public awareness of low-carbon practices. Based on these findings, the paper proposes collaborative advancement paths from four dimensions—technology, industry, policy, and society—including optimizing carbon reduction technologies, accelerating the energy structure transition, increasing the utilization rate of shore power, improving green finance and carbon trading mechanisms, and strengthening public participation, to construct a support system for low-carbon development in port logistics. The research conclusions can provide references for formulating low-carbon policies for port logistics in Hebei Province and similar regions.</p> Jing Gu, Fan Yin, Xuefei Liu, Yadong Li, Yijian Liu Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14900 Mon, 25 May 2026 10:52:44 +0800 The Impact of Perceived Similarity in Travel Vlogs on Forwarding Intention: A Parallel Mediation Model https://ojs.bbwpublisher.com/index.php/ssr/article/view/14801 <p>This study develops and tests a structural equation model based on the similarity-attraction theory, with perceived similarity as the independent variable, parasocial interaction and social presence as parallel mediating variables, and forwarding intention as the dependent variable, to examine the psychological mechanism underlying the forwarding behavior of travel vlog viewers. A total of 502 valid questionnaires were collected via an online survey platform, and confirmatory factor analysis and Bootstrap-based mediation analysis were used to verify the hypotheses. The results demonstrate that perceived similarity not only directly and positively influences forwarding intention but also exerts a partial mediating effect through two pathways: parasocial interaction and social presence, with the indirect effect accounting for 62.9% of the total effect. The model demonstrates a good fit, and all hypotheses are supported. This study reveals the parallel psychological pathways of “relational” and “experiential” aspects in travel vlog content diffusion, providing theoretical foundations and practical implications for content creators to optimize their dissemination strategies.</p> Jiapeng Sun, Huanran Liu Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14801 Mon, 25 May 2026 10:54:17 +0800 Innovative and Practical Strategies for Book Publishing Editing Work in the Context of the New Media Era https://ojs.bbwpublisher.com/index.php/ssr/article/view/14803 <p>With the continuous development and popularization of modern technology, new media have now penetrated into all areas of social life, greatly changing people’s lifestyles, information acquisition channels, and reading habits. The development of new media has also brought tremendous impacts to the traditional book publishing industry, while putting forward higher new requirements for book publishing editing work. Therefore, this paper analyzes the influences of the new media era on book publishing editing work, and on this basis, proposes innovative paths and practical strategies for book publishing editing work in the context of the new media era. It aims to promote the better adaptation of book publishing editing work to the development needs of the times, enhance its core competitiveness, and thereby help the sustainable development of the publishing industry.</p> Yuewei Zhang Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14803 Mon, 25 May 2026 10:55:53 +0800 Research on the Training of Applied Legal Talents in Universities Against the Background of the New Liberal Arts https://ojs.bbwpublisher.com/index.php/ssr/article/view/14804 <p>With the in-depth integration of the new round of technological revolution and industrial transformation, the construction of the new liberal arts has become a strategic engine for promoting the high-quality development of higher education. Against the background that digital technology reconstructs the social governance pattern and interdisciplinary integration spawns emerging legal formats, legal education in applied universities is facing the pressure of transformation. It is urgent to break the problem of emphasizing theory over practice in traditional legal talent training, so as to meet the demand for compound legal talents in the new era. Based on this, this paper deeply explores the methods of training applied legal talents in universities against the background of the new liberal arts for reference.</p> Hancheng Zeng Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14804 Mon, 25 May 2026 10:57:27 +0800 Diffusion of Non-Reciprocal Coupled Colloidal Particles https://ojs.bbwpublisher.com/index.php/ssr/article/view/14805 <p>Based on the Langevin equation, this paper constructs a theoretical model of non-reciprocal coupled colloidal particles and systematically studies the transport behavior of particles under asymmetric periodic external potentials and coupled interactions. The second-order Runge-Kutta method is used to numerically solve the motion equations, and the centroid trajectories of the particles are obtained, based on which the effective diffusion coefficient of the colloidal system is calculated. The numerical method for the effective diffusion coefficient provided in this paper offers an effective tool for researchers to understand active matter, biological transport processes, and collective dynamic behaviors in non-equilibrium statistical physics. It holds significant theoretical guiding significance in fields such as intelligent material design and targeted delivery systems.</p> Xinran Ma, Chenghan Zhu, Zhiwei Zhu, Zhuo Wang, Yutian Xie, Tianfu Gao Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14805 Mon, 25 May 2026 11:00:03 +0800 Discussion on the Application of Artificial Intelligence in Book Publishing Editing and Proofreading https://ojs.bbwpublisher.com/index.php/ssr/article/view/14806 <p>Under the general trend of digital transformation in the publishing industry, artificial intelligence (AI), relying on core technologies such as natural language processing, knowledge graphs, and multimodal recognition, has deeply penetrated the entire process of book editing and proofreading. It effectively addresses many pain points of traditional manual editing and proofreading, such as low efficiency, high error omission rate, high labor costs, and poor adaptability in professional fields, promoting the transformation of editing and proofreading from a purely manual mode to a human-machine collaborative mode, and injecting new momentum into the quality and efficiency improvement of the publishing industry. Combining the practical work of book publishing, this paper sorts out the core application scenarios and practical advantages of AI in editing and proofreading, analyzes the practical problems existing in the current application process, such as limitations in semantic understanding, content security risks, insufficient technical adaptability, shortage of compound talents, and lack of industry norms, and puts forward targeted optimized application paths. It aims to assist the in-depth integration of AI and book editing and proofreading work, and promote the steady development of the publishing industry towards intelligence and high quality.</p> Yuewei Zhang Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14806 Mon, 25 May 2026 11:14:42 +0800 International Communication of City Image under the Visa-Free Policy: Practices and Path Optimization https://ojs.bbwpublisher.com/index.php/ssr/article/view/14807 <p>This study takes Rednote as the core platform, focusing on the context of the visa-free policy, to conduct a comparative analysis of the international communication practices of urban images in four coastal cities of Shandong and four cities outside the province. The study finds that the cultural tourism accounts of cities outside the province generally hold an advantage in interactive effectiveness. In contrast, while the four cities of Qingdao, Yantai, Weihai, and Rizhao in Shandong demonstrate higher efficiency in content production, they still share common issues in areas such as supply-demand matching, precise targeting, cross-cultural narration, and multilingual services. Through content analysis, case comparison, and data mining, the research reveals the strengths and weaknesses of different types of cities in international communication. From the bidirectional communication perspective of “welcoming in” and “sending out”, this paper proposes optimization paths from the dimensions of demand positioning, immersive experience, interactive word-of-mouth, brand shaping, and international cooperation. It aims to provide practical references for coastal cities in Shandong to leverage the dividends of the visa-free policy, enhance the effectiveness of international communication through new media platforms, and shape distinctive urban images.</p> Yurong Zhang, Sihui Zou, Chaoping Xiong, Jiaqi Yan, Rui Fan Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14807 Mon, 25 May 2026 11:25:03 +0800 Research on Element Extraction and Cultural and Creative Development Strategy of Tuyugou in the Background of Cultural and Tourism Integration https://ojs.bbwpublisher.com/index.php/ssr/article/view/14808 <p>Under the background of cultural-tourism integration becoming the core strategy for national cultural and tourism development, the in-depth exploration of regional cultural elements and the development of cultural and creative products are key pathways to promote the upgrading of characteristic cultural and tourism industries. Taking Xinjiang’s Tuyugou as the research object, this paper analyzes the existing problems in its current cultural and creative development and proposes targeted development strategies, aiming to provide theoretical support and practical references for the high-quality development of Tuyugou’s cultural and tourism industry, while enriching the research system of regional cultural and creative development in ethnic minority areas under the perspective of cultural-tourism integration.</p> Alizira Mamatjan, Yi Xiang Wang Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14808 Mon, 25 May 2026 11:29:48 +0800 A Review of Research on the Development of Intangible Cultural Heritage Activation Based on Service Design Concepts https://ojs.bbwpublisher.com/index.php/ssr/article/view/14809 <p>This study, through a systematic literature analysis, conducts an in-depth exploration of the ingenious application of service design thinking and methodologies, aiming to infuse fresh perspectives and innovative pathways into the inheritance and development of intangible cultural heritage (ICH), thereby facilitating the expansion of broader practical dimensions for its protection and transmission. Grounded in a macro framework, this research systematically dissects the unique value and profound significance of service design within the domains of ICH protection and communication. It argues that the integration of this thinking approach not only enriches the theoretical system of ICH protection and provides robust guidance for practical endeavors but also propels ICH to radiate more brilliant splendor amid the tides of the new era.</p> Xiyan Wu Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14809 Mon, 25 May 2026 11:31:25 +0800 Innovative Designs Inspired by Han Dynasty Stone Reliefs https://ojs.bbwpublisher.com/index.php/ssr/article/view/14810 <p>This study focuses on Han Dynasty stone relief patterns as the core research object, exploring modern innovative design paths through their integration with traditional Chinese patterns. As a key cultural carrier of the Han Dynasty, stone reliefs encapsulate rich historical and cultural information, while traditional Chinese patterns are characterized by distinct structural order. Integrating these two elements and expressing them via contemporary visual forms provides valuable insights for cultural inheritance, artistic innovation, and the integration of traditional culture with modern life. Innovatively reinterpreting Han stone relief patterns in combination with contemporary design concepts can effectively promote the inheritance and dissemination of traditional culture and meet contemporary users’ diverse demands for cultural and creative products.</p> Yixiang Wang, Chenchen Ma Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14810 Mon, 25 May 2026 11:32:37 +0800 Special Needs of Older Adults in the Use of Fitness Apps: Mismatches and Development Suggestions https://ojs.bbwpublisher.com/index.php/ssr/article/view/14811 <p>Against the backdrop of the overlapping national strategies of Active Aging and Digital China, fitness apps have become a core digital carrier for promoting health management among the elderly. However, the adoption and continuous usage rates of such products among this group remain persistently low. Most existing research on technology acceptance and health behaviors is rooted in the Western individualistic cultural context, analyzing user behavior from an individual-centric perspective, and largely neglects the profound impact of intergenerational family relations in China on the elderly’s technology usage behaviors. Based on the local Chinese context, this paper focuses on the specific needs of older adults in using fitness apps, clarifies the explanatory boundaries and application limitations of existing mainstream theories, identifies the core mismatches between the real needs of elderly users and the logical underpinnings of existing theories and product design, and finally proposes targeted optimization paths. This study aims to provide localized references for the age-friendly design and operation of fitness apps.</p> Ziqi Xu, Wei Wang, Chunyang Zhang Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14811 Mon, 25 May 2026 11:35:25 +0800 Research on the Determination of the Capacity for Consent in the Processing of Minors’ Personal Information https://ojs.bbwpublisher.com/index.php/ssr/article/view/14812 <p>In contemporary society, where digital platforms and smart terminals are highly prevalent, minors have become an important group in the online circulation of personal information. They frequently expose their personal information in scenarios such as online games, social media, and online education. Once personal information is improperly collected, utilized, or abused, it will cause irreversible damage to the current and future personality development, social evaluation, and property interests of minors. The Personal Information Protection Law takes “informed consent” as the core legal basis. In the context of minors, the existence and scope of “consent ability” directly affect the legal structure and responsibility allocation of personal information processing. Article 31 of China’s “Personal Information Protection Law” stipulates that when processing personal information of minors under the age of 14, the consent of their guardians must be obtained, and such information should be classified as sensitive personal information. This strengthens the special protection of this group in the system. However, from the normative structure, on the one hand, the legislation adopts “14 years old” as the formal dividing line, which is different from the capacity system of civil law; on the other hand, there is a lack of clear regulations on under what conditions minors themselves have independent consent ability, and theoretical discussions mostly focus on the guardian consent rule, while giving little attention to the consent ability of minors themselves. In this context, from the cross-disciplinary perspective of civil law and personal information protection law, this paper systematically explores the criteria for determining the consent ability in the processing of minors’ personal information and its functions. This not only helps clarify the system relationship between consent ability, capacity, and intention ability, but also helps to build a more refined framework for protecting minors’ personal information at the legislative and judicial levels. This paper intends to take the consent ability as the core analytical object, in the comparative law perspective, to sort out its dual functions and determination model, and then, in combination with the current law of our country, propose an institutional construction plan with “14 years old + intention ability” as the axis, supplemented by the allocation of burden of proof and dynamic determination mechanism.</p> Wanying Guo Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14812 Mon, 25 May 2026 11:38:31 +0800 Research on the “Super-Real” Trend and Subjective Dilemma of AI-generated Images from the Perspective of the Landscape Society https://ojs.bbwpublisher.com/index.php/ssr/article/view/14813 <p>The widespread application of generative artificial intelligence technology has transformed AI-generated images from auxiliary creative tools to the core carrier of landscape production. Their “hyper-realism” has shifted to reshaping the contemporary visual cultural ecosystem. By using Guy Debord’s theory of landscape society as an analytical framework, it can be observed that AI-generated images, through data-driven collaboration, symbolic construction, and large-scale dissemination, make the representational features of landscapes extremely obvious, resulting in a phenomenon where the simulated system of the real prototype is separated. This shift not only completes the paradigm shift from “reproducing reality” to “constructing reality” but also leads to multiple predicaments, such as the decentralization of the creative subject, the alienation of the cognitive subject’s senses, and the distortion of the cultural subject’s memory. The research aims to study the internal logic and manifestation form of the “hyper-realism” shift of AI-generated images, reveal the mechanism of their dissolution of individual subjectivity, and explore the possible paths for the reconstruction of subjectivity in the technological context. This is to provide theoretical references for understanding the alienation and breakthrough of visual culture in the digital age based on the landscape society theory.</p> Yang Li Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14813 Mon, 25 May 2026 11:40:42 +0800 Hyperspectral Imaging Combined with a Deep Residual Network for a Precision Nutrition Prediction Model in Commercial Laying Hens https://ojs.bbwpublisher.com/index.php/ssr/article/view/14814 <p>The aim of this study was to develop a precision nutrition prediction model for commercial laying hens based on hyperspectral imaging technology and a deep residual network. Eggs from a large‑scale laying hen farm (20,000 birds) were used as research subjects. Hyperspectral image data in the 400–1000 nm range were collected, and the contents of crude protein, crude fat, lecithin, and cholesterol were determined by conventional chemical analysis. An improved deep residual network (ResNet‑SP) was proposed for spectral feature extraction and nutritional index prediction, and its performance was compared with partial least squares regression (PLSR), support vector machine (SVM), and the conventional residual network (ResNet50). The results showed that the ResNet‑SP model achieved the best prediction performance for the four nutritional indices. For crude protein content, the coefficient of determination for the prediction set (R²<sub>p</sub>) was 0.931, the root mean square error of prediction (RMSEP) was 0.87 g/100 g, and the residual predictive deviation (RPD) was 3.82. This study verifies the feasibility of combining hyperspectral imaging with deep residual networks for non‑destructive detection of nutritional quality in eggs, providing technical support for precision nutrition management in large‑scale farms.</p> Zhifeng Xiang, Taoying Zhou Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14814 Mon, 25 May 2026 11:42:21 +0800 A Study About Chinese Women’s Development Foundation (CWDF) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14815 <p>The Chinese Women’s Development Foundation (CWDF) is a leading social organization in the field of Chinese women’s public welfare. It strengthens the “South-South Cooperation” civil power in global gender equality governance. Based on the history and the practice of the organization, this study systematically explores how it participates in global women’s development as well as its achievements, effects, mechanisms, and limitations. This study finds that CWDF shows its unique value through project output, experience sharing, and multilateral cooperation. It not only makes China’s gender equality experience more international, but also fills the gap in civil attendance in global gender governance. Though it provides precious experience for women’s development in developing countries, it faces problems like uneven regional coverage, a lack of multiple funding mechanisms, and insufficient localization. The conclusion of this study can provide practical reference for China’s social organizations to participate in global governance. In the meantime, it also helps enrich the perspective of the multi-subject synergy theory of global gender governance.</p> Xinshu Liu Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14815 Mon, 25 May 2026 11:45:39 +0800 The Contemporary Cultural Value of Fuxi Mythology and Legend — Centered on the Tianshui Region https://ojs.bbwpublisher.com/index.php/ssr/article/view/14816 <p>In the context of the new era, how to excavate the contemporary cultural value of Fuxi mythology and legend, realize its living inheritance and innovative development, and adapt it to the needs of the times and integrate it into contemporary society has become an important issue that needs to be addressed urgently. Based on this, this paper takes the Tianshui region as the core research area, systematically explores the contemporary cultural value of Fuxi mythology and legend, and analyzes the paths for realizing its value and the existing dilemmas, which hold significant theoretical and practical implications.</p> Lirui Zhan Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14816 Mon, 25 May 2026 11:47:39 +0800 Artistic Presentation and Innovative Practice of Intangible Cultural Heritage Visual Symbols in Modern Visual Design https://ojs.bbwpublisher.com/index.php/ssr/article/view/14817 <p>Visual symbols of intangible cultural heritage (ICH) are the concrete carriers of excellent traditional Chinese culture, condensing the unique aesthetic taste, handicraft wisdom, and deep cultural core of the Chinese nation. They are also indispensable cultural materials and innovative inspiration sources in the field of modern visual design. Focusing on the in-depth integration of ICH visual symbols and modern visual design, this paper systematically discusses the artistic presentation paths of ICH visual symbols in the modern design context, deeply analyzes practical problems such as the separation of craft core and distortion of cultural connotation in the current integration process, and then puts forward practical strategies with both cultural authenticity and contemporary innovation. The research aims to promote the living inheritance of ICH visual symbols, enrich the cultural heritage of modern visual design, and finally realize the two-way empowerment and coordinated development of excellent traditional Chinese culture and modern visual design.</p> Jianfeng Nie Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14817 Mon, 25 May 2026 12:02:24 +0800 Exploration of Innovative Teaching Paths for AI-Enabled Big Data Technology Courses https://ojs.bbwpublisher.com/index.php/ssr/article/view/14818 <p>With the continuous development of China’s digital economy, big data technology has gradually become an important part of promoting industrial transformation and upgrading. The cultivation of big data talents will also exert a profound influence on China’s economic development. As a core approach to cultivating interdisciplinary data talents, the teaching mode of the Big Data Technology major is confronted with many problems. Teachers may try to introduce artificial intelligence (AI) technology into classrooms to provide new ideas for solving these problems. In view of this, this paper analyzes the innovation of AI-enabled teaching for Big Data Technology courses and puts forward several strategies for reference.</p> Han Yu, Xin Li Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14818 Mon, 25 May 2026 12:56:09 +0800 Navigating Cross-Cultural Management Challenges: A Case-Based Analysis of Communication, Leadership, and Institutional Gaps in Global Business https://ojs.bbwpublisher.com/index.php/ssr/article/view/14819 <p>Cross-cultural management failures remain a persistent challenge in international business, often resulting from unaddressed differences in communication styles, leadership expectations, and institutional norms. Drawing on a comprehensive set of case studies and course materials from a leading business school, this paper examines the root causes of cross-cultural friction in multinational settings. It analyzes three detailed cases—the Suji-INS joint venture in Japan, the Michelin North America leadership conflict, and the Hazelton International highway project in Soronga—alongside the cross-cultural email miscommunication between a Dutch manager and his Mexican counterpart. Using Hofstede’s cultural dimensions, Hall’s high/low-context communication framework, and theories of cultural intelligence (CQ), the paper identifies recurring patterns of misalignment. It then evaluates alternative intervention strategies, including structured cross-cultural training, adaptive communication protocols, reciprocal adaptation programs, and feedback loops. The findings suggest that sustainable cross-cultural effectiveness requires moving beyond generic cultural awareness to institutionally embedded, reciprocal adaptation mechanisms. The paper concludes with practical recommendations for managers and outlines implications for global leadership development.</p> Shan He Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14819 Mon, 25 May 2026 12:59:23 +0800 Research on the Inheritance and Innovation Path of Chinese Painting from the Perspective of Cultural https://ojs.bbwpublisher.com/index.php/ssr/article/view/14820 <p>Against the backdrop of the cultural renaissance, Chinese painting, as an artistic medium that embodies the spirit and aesthetic ideals, holds profound significance in preserving cultural heritage and promoting the creative transformation of traditional art through inheritance and innovation. Based on the theories of cultural awareness and cultural confidence, this study systematically analyzes the challenges that Chinese painting faces in the contexts of globalization and modernization. These challenges include inheritance dilemmas, innovation obstacles, changes in the audience, and communication constraints. It puts forward multidimensional strategies: establishing an inheritance system based on cultural ontology, developing contemporary expressions in line with modern values, exploring innovative aspects in artistic language, and reconstructing the communication ecosystem through new media and international exchanges. The research findings offer theoretical references and practical insights for the creative transformation and innovative development of Chinese painting.</p> Yiqun Pan Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14820 Mon, 25 May 2026 13:01:52 +0800 Three Core Characteristics of Big Data Analysis and Their Significance https://ojs.bbwpublisher.com/index.php/ssr/article/view/14926 <p>In people’s daily lives, big data is no longer a distant technological concept, but a real part of daily life that permeates clothing, food, housing, and transportation. When one opens their phone in the morning to read the news, the platform is pushing content that interests them; When ordering takeout, the app will prioritize the stores they often eat at; After placing an order online, the system can accurately predict the delivery time; Even when taking a taxi, the software can instantly calculate the best route, and so on. These seemingly simple and convenient experiences are all backed by big data analysis. In the past, people processed information through manual statistics and sampling surveys, which had small samples, low efficiency, and were prone to errors. The Internet, smartphones, and Internet of Things devices generate massive amounts of data every day, which contain users’ habits, market trends, and industry patterns. Whoever can read this data will be able to seize opportunities, reduce risks, and improve efficiency. To understand big data, the key is to grasp its core features. Many people, upon hearing the term “big data”, find it unfathomable and full of technical jargon that they can neither understand nor apply. In fact, big data is not that complicated. Its core logic is hidden in the three most critical characteristics, namely holomorphism, confounding, and correlation. These three characteristics are not only the fundamental difference between big data and traditional statistics, but also the core reason why big data can be valuable. This article will explain the three core characteristics of big data in the most common and down-to-earth language, and at the same time talk about what these characteristics are used for, what problems they can solve, and what changes they have brought to people’s lives and work, so that everyone can truly understand the essence of big data and know why it has changed the way society operates in just over a decade.</p> Wenying Jing Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14926 Mon, 25 May 2026 13:04:50 +0800 From “Water Storage and Sand Retention” to “Upper Interception and Lower Discharge”: The Historical Evolution of Yellow River Management Strategy During the Period of National Economic Readjustment https://ojs.bbwpublisher.com/index.php/ssr/article/view/14834 <p>The period of national economic readjustment from 1961 to 1965 was a critical stage in the transformation of the Yellow River management strategy. In the late 1950s, the “water storage and sand retention” strategy gradually revealed problems in practice, including accelerated reservoir siltation and increasing flood control pressure in the lower reaches. Against this backdrop, the water conservancy sector, in alignment with the central government’s policy of “readjustment, consolidation, filling out, and raising standards”, and based on the laws governing water and sediment movement in the Yellow River and the realities of basin management, promoted a shift in Yellow River management strategy from “water storage and sand retention” to “upper interception and lower discharge.” The “upper interception” component involved constructing control reservoirs in the upper and middle reaches of the Yellow River and advancing soil and water conservation projects to strengthen source-level regulation of floods and sediment. The “lower discharge” component focused on the lower river channel, enhancing the river’s flood discharge and sediment transport capacity through dredging the channel, reinforcing embankments, and consolidating dangerous works. The evolution of this strategy not only effectively alleviated the prominent contradictions in Yellow River management at the time and provided support for basin security and agricultural production recovery during the economic readjustment period, but also accumulated practical experience for subsequent systematic planning of Yellow River management, carrying important historical significance and contemporary relevance.</p> Shulin Guo Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14834 Mon, 25 May 2026 13:07:15 +0800 Multi-Objective Collaborative Optimization of Power Equipment Selection and Maintenance Path Considering Risk Priority and Spatiotemporal Penalties https://ojs.bbwpublisher.com/index.php/ssr/article/view/14836 <p>Aiming at the maintenance scheduling problem of power equipment such as Ring Main Units (RMUs) in distribution systems, this paper constructs a priority-based maintenance optimization model. The model integrates real-time risk indicators, historical maintenance records, and sudden extreme risk factors, determines equipment priority through a hierarchical scoring mechanism, and introduces soft time constraints on travel and maintenance time. Built in the form of a single-layer mixed-integer programming (MIP), the model’s objective function includes dual penalty terms for overtime and underload. The scheduling adaptability and response capability of the model in basic scenarios, updated history, and sudden risk situations are verified through three-stage simulation experiments.</p> Zi’an Zhong, Kun Hua, Xu Huang, Shiyu Chen, Ruiqi Chen Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14836 Mon, 25 May 2026 13:08:42 +0800 Exclusion or Integration: A Study on the Integration of High-Level Young Returnee Talents in Universities https://ojs.bbwpublisher.com/index.php/ssr/article/view/14838 <p>In recent years, high‑level young returnee talents have become a major new source of faculty in high‑level research universities. Due to their overseas education and professional experience, such talents often differ from domestic faculty in academic interests, research approaches, professional identity, personal pursuits, and values, leading to segmentation and differentiation between groups. Exploring the processes, patterns, and problems of integration for high‑level young returnee talents in universities, and analyzing the phenomena, trends, and pathways of their transition from exclusion to integration, is of great significance for building university faculty and advancing the high‑quality development of higher education. Starting from the concept of “university integration”, this paper identifies the characteristics of high‑level young returnee talents, investigates their integration status through empirical research, and proposes countermeasures to improve integration and enhance cohesion and synergy.</p> Junru Li, Changling Zhang Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14838 Mon, 25 May 2026 13:36:42 +0800 Expectation Resonance in Affirmative Irony: A Multimodal Analysis of Verbal Humor in Cecilia https://ojs.bbwpublisher.com/index.php/ssr/article/view/14918 <p>Humberto Solás’s 1982 film <em>Cecilia</em> does something unusual with verbal irony. Characters who occupy subordinate social positions use it not just to criticize or tear down, but to build up solidarity and sketch alternative possibilities. The study calls this affirmative irony. The study examines five key scenes with a multimodal lens, drawing on the evaluative synergy framework and expectation linguistics. From that synthesis emerges a proposal, which is the expectation resonance hypothesis, to explain how ironic evaluation and expectation modulation feed into each other as voice, body, and camera converge. Five ironic types and four recurring multimodal configurations surface in the analysis. The paper also lays out a replicable, annotation-based method and argues that taking ironic discourse as merely negative misses half the picture.</p> Bin Dang Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14918 Mon, 25 May 2026 13:39:13 +0800 The Localization, Translation, and Dissemination Effectiveness of Overseas Popular Culture: A Case Study of Michael Jackson’s Content on Xiaohongshu https://ojs.bbwpublisher.com/index.php/ssr/article/view/14919 <p>The localized dissemination of overseas pop culture is an important issue in cross-cultural communication. Existing research has largely focused on macro-level cultural flows, with insufficient attention paid to the translation practices driven by social media users. This article takes Michael Jackson’s content as a case study for its dissemination on Xiaohongshu. Relying on first-hand data from the author’s operation of a popular fan account, and employing content analysis, participant observation, and data mining methods, it explores the mechanisms and effectiveness pathways of the localized translation of overseas pop culture symbols on domestic social platforms. The study finds that the account’s audience is predominantly young women, challenging traditional stereotypes about audience demographics. The viral videos achieve highly effective dissemination through emotional activation, locally relevant storytelling, and community feedback, forming a progressive logic of “emotional hook—circle-layer penetration—user conversion.” This article constructs a dual-perspective model of translation effectiveness, providing micro-level empirical support for understanding Generation Z’s cultural consumption patterns and optimizing cross-cultural communication strategies.</p> Jiayao Wu Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14919 Mon, 25 May 2026 13:40:27 +0800 Horizontal Data Middle Ground Design of Traffic Dig Data Asset Management https://ojs.bbwpublisher.com/index.php/ssr/article/view/14839 <p>How to open up the data center of the task-related industry and build it according to a unified standard to achieve the goal of technology cost reduction, application efficiency improvement, and business empowerment is the problem faced by big data asset management. This paper proposes a horizontal data platform in the background of the traffic big data industry application, trying to solve the problem of data sharing across different industries. Its core includes two aspects: one is the technical ability to apply data, and the other is the ability to provide a data service platform.</p> Ranran Dai Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14839 Mon, 25 May 2026 13:43:41 +0800 Dry Farming in the Areas North and South of the Yanshan Mountains During the Neolithic Age— A Case Study of Foxtail Millet and Broomcorn Millet Cultivation https://ojs.bbwpublisher.com/index.php/ssr/article/view/14920 <p>This paper reviews the current situation and progress of farming represented by foxtail millet and broomcorn millet in dry farming. Through the integration of archaeobotanical remains, collection and analysis of paleoenvironmental data, and typological analysis of tools, a comprehensive understanding of millet farming in the Neolithic Age is achieved. Dry farming in the areas north and south of the Yanshan Mountains underwent a dynamic process from origin, development, to maturity. It can serve as an important reference for the study of natural plant remains and reflects the wisdom of primitive ancestors in production and life. It provides an important perspective for studying the diversified development, wave-like advancement, and spiral upward progress of China’s agricultural civilization.</p> Yanyi Tu Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14920 Mon, 25 May 2026 13:45:13 +0800 A Brief Analysis of the Female Characters in “Talk Show and Its Friends Season 2” https://ojs.bbwpublisher.com/index.php/ssr/article/view/14841 <p>“Talk Show and Its Friends Season 2” is a professional talk show competition program launched by Tencent Video. With its diverse creative concepts and open and inclusive stage atmosphere, the program has created a group of highly personalized female characters. Taking the female characters in the program as the research object, this paper conducts an analysis from three dimensions: character types, discourse expression, and social significance. It is expected to provide a new perspective for understanding the living conditions and discourse rise of contemporary women, and also offer references for the shaping and development of female characters in talk show programs.</p> Huixia Wang Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14841 Mon, 25 May 2026 13:47:32 +0800 The Application and Improvement of the Prohibition Order System in the Field of Wildlife Conservation https://ojs.bbwpublisher.com/index.php/ssr/article/view/14842 <p>The Eighth Amendment to the Criminal Law, promulgated in 2011, formally incorporated the prohibition order system into the criminal law statutes. In the same year, the Supreme People’s Court, the Supreme People’s Procuratorate, the Ministry of Public Security, and the Ministry of Justice jointly issued the “Provisions (Trial) on the Application of Prohibition Orders to Offenders Sentenced to Probation or Given Suspended Sentences” (hereinafter referred to as the “Prohibition Order Provisions”), providing relevant guidance for the implementation of this system. However, fifteen years later, due to the lack of clear application rules and standards in the field of wildlife protection, the heavy reliance on judges’ discretionary powers, and weak enforcement and oversight mechanisms, the prohibition order system has seen low adoption rates and has become largely symbolic. Therefore, by clarifying application rules and standards, strengthening enforcement and oversight, and integrating ecological restoration measures, people can fully harness the educational, preventive, and corrective functions of the prohibition order system, thereby achieving multiple objectives: punishing crime, preventing recidivism, and protecting wildlife resources.</p> Guifang Wen Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14842 Mon, 25 May 2026 13:51:50 +0800 Research on Digital Technology Empowering Rural Revitalization from the Perspective of Green Common Prosperity — A Case Study of Fuchunjiang Town https://ojs.bbwpublisher.com/index.php/ssr/article/view/14843 <p>At present, the integration of digital technology and rural revitalization is reshaping the overall pattern of rural development and has become an important support for promoting green common prosperity. Taking Fuchunjiang Town, Tonglu County, Zhejiang Province as the research object, this study analyzes the specific practices and internal logic of the town’s digital transformation around three directions — smart agriculture, intelligent manufacturing, and digital cultural tourism — through on-site visits and data collection. The research finds that Fuchunjiang Town drives overall transformation through key projects, makes up for the shortage of digital skills by enhancing teamwork and division of labor, and gradually builds an integrated development pattern of “agriculture as the foundation, industry as the efficiency driver, and cultural tourism as the vitality enhancer.” At the same time, the local area still faces dilemmas such as a low digitalization level of tourism services and insufficient refinement of environmental management in the process of promoting digitalization. In response to the above problems, this paper puts forward targeted optimization paths based on the research results. It is hoped that through this research, new ideas can be provided for digital technology to empower rural revitalization and promote the realization of green common prosperity.</p> Mengting Zhong, Huiyan He, Jiayao Wu, Jingshu Li Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14843 Mon, 25 May 2026 13:53:20 +0800 Research on the “Co-construction, Cogovernance, and Sharing” Governance Model for Elevator Retrofitting in Old Residential Communities of Megacities — Based on a Case Study of an Old Community in Chongqing https://ojs.bbwpublisher.com/index.php/ssr/article/view/14845 <p>The installation of elevators in old residential communities is a crucial component of modernizing grassroots governance. Due to its involvement in multiple factors such as resident interest coordination, government support, and community consultation, it has become a typical challenge in urban governance. This paper takes the elevator retrofitting project in a certain old residential area in Yuzhong District, Chongqing, which serves as a demonstration area for the renovation of old residential communities, as the research subject. Utilizing the multi-center governance theory, the theory of consultative democracy, and the concept of co-construction, co-governance, and sharing, this paper constructs an analytical framework of “multi-subject co-discussion, co-governance, and sharing.” It explores the process where policy support, resident consultation, and multi-party governance coordination jointly influence the construction of public infrastructure. It reveals how the elevator retrofitting project is completed through negotiation mechanisms, governance networks, and interest-balancing strategies in grassroots governance. Furthermore, it demonstrates a feasible path for community consultative governance, optimized policy guidance, and improved public infrastructure construction. This case provides practical reference for the renovation of other old residential communities, aiming to offer significant reference value for optimizing public policies in the modernization of grassroots governance.</p> Jing Zhang, Lei Li, Yi Fan Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14845 Mon, 25 May 2026 13:58:24 +0800 Emotional Construction and Otherness in Frankenstein: A Feminist Literary Critique https://ojs.bbwpublisher.com/index.php/ssr/article/view/14921 <p>This paper examines the emotional development of the Creature in <em>Frankenstein</em> through a feminist literary critical lens, arguing that his so-called monstrosity is not inherent but socially and ethically constructed. While the novel is frequently interpreted as a warning against scientific overreach, this study shifts the focus to the gendered dynamics underlying Victor Frankenstein’s act of creation and its consequences for emotional formation. By excluding the female body from reproduction and appropriating maternal functions through technological means, Victor enacts a form of patriarchal control that disrupts the conditions necessary for nurturing, attachment, and relational identity. The first part of the paper explores the Creature’s emotional awakening in the absence of maternal care. Unlike a human infant, he is deprived of nurturing relationships and thus lacks the emotional framework necessary for self-recognition and stability. His early experiences demonstrate that emotional capacities are not innate but developed through social interaction and care. The denial of maternal presence leads to a fragmented sense of self, positioning the Creature’s vulnerability as a product of structural neglect rather than natural deficiency. The second section analyzes the process of emotional othering, through which the Creature is systematically excluded from human society. Drawing on feminist theories of otherness, the paper argues that the Creature occupies a position analogous to marginalized subjects, whose identities are defined externally and denied legitimacy. His repeated rejection—based primarily on physical appearance—transforms his emotional landscape, turning empathy and longing into anger and despair. This shift underscores the role of social exclusion in producing violence, reframing the Creature’s actions as responses to denied recognition rather than expressions of inherent evil. The final section focuses on the Creature’s demand for a companion as an ethical claim to emotional recognition and relational existence. Victor’s refusal to fulfill this request, particularly his destruction of the female Creature, reflects deep-seated anxieties about female autonomy and reinforces patriarchal control over reproduction and relational structures. Through this analysis, the paper highlights the ethical failure at the heart of the novel: the refusal to acknowledge care, responsibility, and emotional subjectivity. Ultimately, this study argues that <em>Frankenstein </em>offers a powerful feminist critique of a society that denies emotional legitimacy to marginalized beings. The Creature’s tragedy reveals the consequences of a world that suppresses care and relationality, calling for an ethics grounded in empathy, recognition, and responsibility.</p> Yuntong Ji Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14921 Mon, 25 May 2026 14:59:51 +0800 Embodied Learning: A Qualitative Study on Extracurricular Exercise, Psychological Capital, and Academic Experience of High School Seniors https://ojs.bbwpublisher.com/index.php/ssr/article/view/14922 <p>This study employs autoethnographic methods, using the researcher and three classmates as research subjects, to explore the impact of extracurricular exercise on psychological well-being and learning experience during the senior year examination preparation period. Through two weeks of learning journal records and semi-structured in-depth interviews, the study found that: (1) Regular exercise significantly enhances learning focus and problem-solving flexibility through emotional regulation mechanisms; (2) Appropriate blurring of the “exercise-learning” boundary helps expand cognitive flexibility and promotes interdisciplinary thinking; (3) “Time anxiety” under the examination-oriented culture is the main barrier restricting high school seniors’ participation in exercise. The study suggests that high school education should reconstruct the “effective learning” time politics, integrate the mind-body connection into the examination preparation support system, and provide more humanistic academic guidance for high school seniors.</p> Fanrui Luo, Xiao Xu Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14922 Mon, 25 May 2026 15:03:08 +0800 Suggestions for High-Quality and Sustainable Development Pathways of Dalian Coastal Health and Wellness Scenic Areas Empowered by the Zero-Waste Concept https://ojs.bbwpublisher.com/index.php/ssr/article/view/14924 <p>With the in-depth advancement of the “Zero-Waste City” construction and the high-quality development of the health and wellness industry, Dalian’s coastal health and wellness scenic areas are at a critical window for green and low-carbon transformation. These scenic areas feature sensitive ecological environments and strong public service attributes. However, due to concentrated tourist consumption, there are significant fluctuations in waste generation with pronounced seasonal peaks. Coupled with incomplete resource utilization chains, solid waste management has been under considerable pressure. Based on the foundation of Dalian’s zero-waste city construction and the resource endowments of coastal health and wellness, this paper constructs a quantitative evaluation model grounded in the circular economy. Taking Amber Bay Health and Wellness Scenic Area as an example, it analyzes the comprehensive benefits of the “zero-waste” transformation and proposes development pathways, including a “Blue Cycle” recycling system, integration of new consumption formats, carbon footprint accounting, and cross-departmental collaborative governance. This provides theoretical support and decision-making references for the high-quality and sustainable development of coastal health and wellness scenic areas in Dalian.</p> Liyi Kou Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14924 Mon, 25 May 2026 15:04:33 +0800 Haihe River Cultural Belt Based on Image Narrative https://ojs.bbwpublisher.com/index.php/ssr/article/view/14847 <p>This paper explores the application methods and value manifestations of elements within the Tianjin Haihe River Cultural Belt in cultural and creative (C&amp;C) design, drawing on image narrative theory. By examining the historical connotations and cultural characteristics of the Belt, alongside the current status of C&amp;C design, it clarifies the core advantages of using C&amp;C products as a medium for disseminating Tianjin Haihe River culture. Influenced by contemporary cultural communication, graphic and narrative design approaches have become key methods for activating regional culture and enhancing emotional connections. This paper systematically analyzes the application of image narrative theory in this context, proposing specific design strategies that combine market demand with user aesthetics. The research aims to empower C&amp;C products to delve into the spiritual essence of the Haihe River Cultural Belt, bridge the gap between culture and users, create immersive cultural experiences, and achieve efficient dissemination and living inheritance of the culture.</p> Jiayao Hou, Yixiang Wang, Shijian Cang Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14847 Mon, 25 May 2026 15:15:53 +0800 When Fire Strikes, Can Buildings Be Swept Faster? https://ojs.bbwpublisher.com/index.php/ssr/article/view/14851 <p>Efficient emergency sweeps in building environments, such as following fires or toxic gas releases, are critical for ensuring occupant safety and structural clearance. Existing search and rescue planning often relies on static assumptions and struggles to account for dynamic interactions among building layout, responder coordination, and evolving environmental hazards, leading to suboptimal deployment strategies. To address this gap, the study proposes a hybrid Cellular Automata-Agent-Based Model for Search and Rescue (CA-ABM-SAR), designated as CAS. The model integrates enhanced cellular automata for environmental representation with an agent-based framework incorporating an action-priority strategy and an improved A* pathfinding algorithm. This hybrid approach systematically accounts for multiple critical factors, including building structure, occupant distribution, responder characteristics, information uncertainty, and time-varying hazards. The study validated the CAS model across diverse scenarios, from single-story offices to complex multi-story hospitals and warehouses. Monte Carlo simulations demonstrate that optimal responder deployment reduces sweep time significantly. Specifically, the study quantified that a reduction of one responder from the optimal number increases sweep time by 17.9%, while light smoke presence across all rooms increases average time by 32.2%. Furthermore, the model was extended to integrate real-time sensor data for dynamic hazard adaptation. The results provide a robust, quantitative framework for emergency planning committees to optimize resource allocation and sweep strategies.</p> Xipeng Zhao, Xiyu Chen, Xiaoyong Deng Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14851 Mon, 25 May 2026 15:17:06 +0800 Exploration on the Development Path of Campus Short Dramas: A Case Study of Against the Current https://ojs.bbwpublisher.com/index.php/ssr/article/view/14852 <p>The number of users of short dramas has exceeded 500 million. With youth narratives and educational value, the campus genre has become a differentiated direction. Taking Against the Current, created by an all-student team, as an example, this paper constructs a logical chain of “theory-practice-problems-pathways” from the perspectives of definition and characteristics, practical process (topic selection, team building, technology, and educational integration), existing problems (ability gap, collaboration difficulties, technical shortcomings, and bottlenecks in communication and commercialization), and optimization strategies (talent training, interdisciplinary collaboration, equipment support, communication matrix, and model innovation), so as to provide theoretical and practical references for the high-quality development of campus short dramas.</p> Yinghua Wang, Mingming Jin, Yuxiang Meng Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14852 Mon, 25 May 2026 15:22:00 +0800 Research on Innovative Brand Image Design for the Intangible Cultural Heritage “Kite Wei” https://ojs.bbwpublisher.com/index.php/ssr/article/view/14853 <p>With deepening cultural confidence strategies and growing demand for modernising intangible cultural heritage, brand development for traditional heritage projects has become crucial for achieving “living transmission.” This paper examines the nationally recognised intangible cultural heritage “Kite Wei”, addressing the research gap that prioritises craftsmanship preservation over brand building. Through literature review and case studies, the research clarifies the cultural essence and contemporary challenges of “Kite Wei.” The study innovatively employs the Analytic Hierarchy Process (AHP) to systematically extract core cultural genes across material, behavioural, and spiritual dimensions, using quantitative analysis to enhance scientific rigour. Building on this foundation, the study constructs a four-dimensional design strategy framework integrating “visual-emotional-semantic-expressive” dimensions. Guided by this framework, design practice creates a visual symbol system encompassing brand logos, colour systems, and auxiliary graphics. Practice demonstrates that through systematic visual translation, “Kite Wei” can transform from “static heritage” into a cultural brand embodying emotional memory and contemporary aesthetics, achieving dual success in cultural inheritance and market acceptance. Finally, this paper summarises the theoretical and practical significance of this approach, offering reference strategies and future research directions for brand innovation in traditional craft-based intangible cultural heritage.</p> Yuxin Chen Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14853 Mon, 25 May 2026 15:26:27 +0800 An Inquiry into the Non‑Classification of Gains and Losses as Accounting Elements https://ojs.bbwpublisher.com/index.php/ssr/article/view/14927 <p>Accounting elements are the basic classification of accounting objects and the foundation for establishing the system of accounting recognition, measurement, recording, and reporting. They directly determine the completeness and relevance of accounting information. China’s <em>Accounting Standards for Business Enterprises – Basic Standards</em> have established six accounting elements: assets, liabilities, owner’s equity, revenue, expenses, and profit. Gains and losses are not included as independent accounting elements; instead, they are separately classified under owner’s equity and profit for accounting and disclosure. This treatment differs from international accounting standards and has triggered many controversies in practice. Based on the core theories of accounting elements and combined with China’s accounting standards, this paper explores the historical background, practical reasons, and dilemmas of not treating gains and losses as independent accounting elements, compares the differences between Chinese and foreign standards, and puts forward targeted optimization suggestions to provide references for improving China’s accounting standards.</p> Faming Liu Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14927 Mon, 25 May 2026 15:30:14 +0800 Why Debunking Fades: Misinformation Correction as a Temporary Achievement in Competitive Social Media Environments https://ojs.bbwpublisher.com/index.php/ssr/article/view/14854 <p>Research on misinformation correction has focused mainly on whether debunking reduces false beliefs immediately after exposure, while paying less attention to why such effects weaken over time. This paper argues that correction effectiveness is best understood as a temporary persuasive achievement whose durability depends on continued success in post-exposure competition. Corrective influence must remain competitive across three linked domains: attention allocation, interpretive authority, and memory retrievability. Corrections fade when they lose attention, lose control over how they are understood, and become less retrievable than the misinformation they seek to displace. Debunking decay, in this sense, reflects the difficulty of sustaining corrective influence over time.</p> Qinyu E, Xiaoying Huang Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14854 Mon, 25 May 2026 15:32:37 +0800 Research on Countermeasures and Suggestions for Investing in Human Capital in Digital Society Construction https://ojs.bbwpublisher.com/index.php/ssr/article/view/14855 <p>The digital society, as a manifestation of comprehensive modernization, has become a key driving force in various fields. China has made remarkable achievements in digital social construction, but it still faces challenges like uneven distribution of digital resources and skill disparities. Investing in the digital capabilities and literacy of individuals is foundational for ensuring social equity and efficiency. This paper systematically reviews the background and issues of digital social construction, analyzes the core importance of investing in people, and proposes strategies such as the popularization of digital skills, enhancement of human health capital, and incentivization of social capital. Emphasizing the establishment of a scientific evaluation system and a multi-stakeholder collaboration mechanism is crucial for promoting resource sharing and collaborative governance. In summary, the people-centered development approach is the fundamental guarantee for sustainable and high-quality development of the digital society. The future should integrate technological, policy, and industrial advancements to further energize digital governance.</p> Shumin Zhao, Xiaoping Zhong Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14855 Mon, 25 May 2026 00:00:00 +0800 A Study on the Symbiotic Business Model of the Pet Economy and Public Welfare Assistance under a P2P Framework https://ojs.bbwpublisher.com/index.php/ssr/article/view/14856 <p>The burgeoning pet consumption market in China is experiencing continuous expansion, concurrently escalating the pressures of stray animal governance. Existing conventional pet service frameworks are generally characterized by low supply-demand matching efficiency, a disconnect between commercial operations and public welfare assistance, and a lack of standardized service protocols. This project leverages a P2P (peer-to-peer) service model to establish a comprehensive platform integrating temporary pet boarding, regulated adoption, health and wellness care, and public welfare support. This initiative aims to organically unite market-driven pet services with animal protection advocacy. Through multi-dimensional industry analysis utilizing PEST, SWOT, and Porter’s Five Forces models, the project clarifies the platform’s overall positioning, service architecture, operational strategies, and developmental trajectory. It also constructs mechanisms for risk mitigation, compliant operations, and synergistic collaboration between commercial and public welfare endeavors, thereby achieving a unification of economic, social, and ecological value. Practical analysis indicates that this model can effectively enhance the operational efficiency of pet services, reduce instances of pet abandonment, and optimize urban stray animal management structures, demonstrating significant market feasibility and promotional significance.</p> Yi Xie, Zhiheng Wu, Yuqi Chi, Huihui Ren Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14856 Mon, 25 May 2026 15:39:02 +0800 Breaking Boundaries and Reconstructing Value: Innovative Paths and Value Breakthroughs of Multimodal Large Models and Generative AI Empowering the Translation Industry https://ojs.bbwpublisher.com/index.php/ssr/article/view/14857 <p>The iterative advancement of multimodal large models and generative artificial intelligence has transcended the constraints of conventional text‑to‑text translation, propelling the translation sector into a new era of global translation characterized by multimodal input and multimodal output. Moving beyond the conventional research lens of technological tool application, this paper centers on cross‑modal semantic alignment and cultural transcoding efficiency as core entry points. The paper systematically examines the disruptive restructuring of translation practice, communication logic, and industrial ecology brought by multimodal large models and generative artificial intelligence, probes deeply into their innovative value in addressing the last‑mile challenge of cultural communication, and underscores their enabling role in the high‑quality development of the translation field. This study focuses on two innovative application dimensions of multimodal large models and generative artificial intelligence. First, the mechanism of cross‑modal semantic symbiosis underlying multimodal large models is analyzed, detailing how synchronous translation and emotional alignment of multi‑dimensional information—including text, images, audio, video, and speech—are achieved, thereby mitigating information loss inherent in single‑modal translation. Using short‑video translation and virtual digital human translation and broadcasting as illustrative cases, it validates the immersive communication strengths of multimodal large models in cultural going global initiatives. Second, the dynamic adaptation and ethical governance of generative artificial intelligence are explored, departing from the traditional perception of AI‑assisted translation. The study investigates innovative applications of generative artificial intelligence in personalized translation, real‑time cross‑cultural transcoding, and low‑resource language adaptation, while confronting ethical risks arising from technological alienation in translation. A tripartite governance framework of technological empowerment, humanistic calibration, and normative constraint is proposed accordingly. This paper argues that multimodal large models and generative artificial intelligence are not merely auxiliary tools for enhancing translation efficiency, but value reconstructors that drive the transformation of the translation industry and facilitate cross‑cultural communication. Through precise cross‑modal semantic translation, they enable the intact transmission of cultural connotations; via generative innovation, they adapt to the reception habits of diverse overseas audiences; and through technological empowerment, they push the translation sector to upgrade profoundly from language conversion toward cultural interpretation and value transmission. This research offers a fresh perspective for the construction of translation disciplines, innovation in the language service industry, and translation practice for cultural going global, supporting the high‑quality development of translation and the deep advancement of cross‑cultural exchanges and mutual learning in the digital intelligence era.</p> Chenyang Liu Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14857 Mon, 25 May 2026 15:41:30 +0800 The Contemporary Interpretation of the Women’s Liberation Ideology in “The Origin of the Family, Private Property and the State” https://ojs.bbwpublisher.com/index.php/ssr/article/view/14925 <p>Marxism has provided an important ideological weapon for the women’s liberation movement in China. Among them, Engels’ ideas on women’s liberation in “The Origin of the Family, Private Property and the State” are particularly crucial. Through his examination of the changes in women’s status, Engels revealed that private ownership is the root cause of women’s oppression and clarified the path to women’s liberation. This thought has significant enlightenment significance for solving women’s issues in our country and enriching the theory of women in socialism with Chinese characteristics.</p> Yaxin Jiang Copyright (c) 2026 Author(s) https://ojs.bbwpublisher.com/index.php/ssr/article/view/14925 Mon, 25 May 2026 15:52:20 +0800